We at Siegel+Gale understand the dynamic art of building brands. And so, we created worldwide programming that convenes leading marketing executives for exclusive events, including interactive roundtables and thought-provoking panels. Our growing community of executives has tackled topics from how to engage audiences across touchpoints to combatting gender inequality in the workplace, how simplicity drives business results and what tomorrow holds for today’s brands.
Future of Branding
Worldwide programming for leading marketing executives
Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.
Insights
Evolving a brand to disrupt or rejuvenate
Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.
Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.
Insights
New CEO or CMO looking to drive change
Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.
With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.
Insights
Launching a new product or service
With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.
Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.
M&A / Spin-off
The role of brand in a M&A or spin-off
Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.
Jason Cieslak, our President, Pacific Rim and Katie Conway, our General Manager, West Coast were joined by Michelle Leyden Li, CMO, GlobalFoundries for an in-depth conversation that explored the lessons learned and the results experienced from rolling out a new GlobalFoundries brand one year ago.
Insights
Unlocking Brand: Impact of a rebrand one year in
Jason Cieslak, our President, Pacific Rim and Katie Conway, our General Manager, West Coast were joined by Michelle Leyden Li, CMO, GlobalFoundries for an in-depth conversation that explored the lessons learned and the results experienced from rolling out a new GlobalFoundries brand one year ago.
Our Co-CEO Howard Belk and Creative Director, Rafael Medina discussed leveraging corporate brand to embed and build culture with Executive Director Lori Kaplan of Bristol Myers Squibb.
Insights
Leveraging corporate brand to embed and build culture
Our Co-CEO Howard Belk and Creative Director, Rafael Medina discussed leveraging corporate brand to embed and build culture with Executive Director Lori Kaplan of Bristol Myers Squibb.