![](https://www.siegelgale.com/app/uploads/2021/05/Unlocking-Brand-Inclusion-Diversity.png)
Broadcast
Leveraging corporate brand to embed and build culture
March 2021
Lori Kaplan, Executive Director, Corporate Brand, Bristol Myers Squibb joined Howard Belk, Co-CEO, Chief Creative Officer, and Rafael Medina, Creative Director, Siegel+Gale for a global webcast on what it takes to leverage corporate brand to embed and build culture.