In SMPL Q+A, we interview Siegel+Gale practitioners to go under the hood of our client partnerships.

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Leesa Wytock, senior director of experience, about our engagement with HMH.

Leesa Wytock

SMPL Q+A

4 questions on our work for HMH with Leesa Wytock

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Leesa Wytock, senior director of experience, about our engagement with HMH.

Leesa Wytock

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Matthias Mencke, group creative director in L.A., on the strategy he employed when redesigning the Recording Academy’s visual identity.

Matthias Mencke

SMPL Q+A

5 questions on redesigning the Recording Academy’s identity

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Matthias Mencke, group creative director in L.A., on the strategy he employed when redesigning the Recording Academy’s visual identity.

Matthias Mencke

What is a smart digital customer experience? Here are 4 things brands need to be aware of before activating your customer experience strategy, according to our director of digital experience, Leesa Wytock.

Leesa Wytock

SMPL Q+A

4 questions on digital customer experience with Leesa Wytock

What is a smart digital customer experience? Here are 4 things brands need to be aware of before activating your customer experience strategy, according to our director of digital experience, Leesa Wytock.

Leesa Wytock

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he's observed about the evolution of the branding industry over the span of his five-decade career.

Jeff Lapatine

SMPL Q+A

Five decades in branding–Jeff Lapatine on the evolution of the industry

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he's observed about the evolution of the branding industry over the span of his five-decade career.

Jeff Lapatine

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with global director of naming Christian Turner about the trends he’s observed in the top 100 most popular baby names in the U.K in 2016, and the role gender neutrality plays in the names of the future.

Christian Turner

SMPL Q+A

3 questions on the rise of gender neutral baby names with Christian Turner

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with global director of naming Christian Turner about the trends he’s observed in the top 100 most popular baby names in the U.K in 2016, and the role gender neutrality plays in the names of the future.

Christian Turner

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.

Peter Damon

SMPL Q+A

4 questions on connecting with B2B buyers with Peter Damon

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.

Peter Damon

In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.

Nancy Hansell + Austyn Stevens

SMPL Q+A

Nancy Hansell and Austyn Stevens on the transformation of the GroundTruth brand

In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.

Nancy Hansell + Austyn Stevens

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Daniel K. Golden, group director of strategy in New York, about the advantages of a singular brand focus—concentrating on what your company does best.

Daniel K. Golden

SMPL Q+A

4 questions on the role of singular focus in branding with Daniel K. Golden

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Daniel K. Golden, group director of strategy in New York, about the advantages of a singular brand focus—concentrating on what your company does best.

Daniel K. Golden

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy director Jeff Lapatine about what companies need to know before using a dormant, trademarked name.

Jeff Lapatine

SMPL Q+A

3 questions on trademark naming with Jeff Lapatine

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy director Jeff Lapatine about what companies need to know before using a dormant, trademarked name.

Jeff Lapatine

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with brand strategist Chelsea Zou about what Western brands should consider when naming for the Chinese market.

Siegel+Gale

SMPL Q+A

4 questions on naming for the Chinese market with Chelsea Zou

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with brand strategist Chelsea Zou about what Western brands should consider when naming for the Chinese market.

Siegel+Gale