In SMPL Q+A, we interview Siegel+Gale practitioners to go under the hood of our client partnerships.

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Toby Marks, associate strategist, about how to design a compelling brand experience.

Siegel+Gale

SMPL Q+A

4 questions on the tenets of experience design with Toby Marks

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Toby Marks, associate strategist, about how to design a compelling brand experience.

Siegel+Gale

Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.

Matt Egan + Anne Swan

SMPL Q+A

Matt Egan and Anne Swan on the brand transformation of DXC Technology

Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.

Matt Egan + Anne Swan

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Matt Egan, senior strategy director, about his key takeaways from the 2017 SXSW.

Matt Egan

SMPL Q+A

3 questions on SXSW with Matt Egan

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Matt Egan, senior strategy director, about his key takeaways from the 2017 SXSW.

Matt Egan

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.

James Barnes

SMPL Q+A

4 questions on compelling UX design with James Barnes

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.

James Barnes

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.

Jeff Lapatine

SMPL Q+A

4 questions on brand migration strategies for APAC brands with Jeff Lapatine

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.

Jeff Lapatine

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Liana Dinghile, strategy director, about challenges brands face when creating a great brand experience.

Liana Dinghile

SMPL Q+A

3 questions on how to create a great brand experience with Liana Dinghile

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Liana Dinghile, strategy director, about challenges brands face when creating a great brand experience.

Liana Dinghile

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.

Marc Desmond

SMPL Q+A

4 questions on buying behavior with Marc Desmond

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.

Marc Desmond

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.

S+G

SMPL Q+A

4 questions on brand naming after a merger, acquisition or spin-off

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.

S+G

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.

SMPL Q+A

3 questions on bringing a B2B company to life during a merger, acquisition or spinoff

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lori Almeida, chief talent officer, about what she looks for when evaluating design talent.

Lori Almeida

SMPL Q+A

SMPL Q&A: Lori Almeida on how to land your dream design job

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lori Almeida, chief talent officer, about what she looks for when evaluating design talent.

Lori Almeida