In SMPL Q+A, we interview Siegel+Gale practitioners to go under the hood of our client partnerships.

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.

Peter Damon

SMPL Q+A

4 questions on connecting with B2B buyers with Peter Damon

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.

Peter Damon

In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.

Siegel + Gale

SMPL Q+A

The transformation of the GroundTruth Brand

In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.

Siegel + Gale

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Daniel K. Golden, group director of strategy in New York, about the advantages of a singular brand focus—concentrating on what your company does best.

Daniel K. Golden

SMPL Q+A

4 questions on the role of singular focus in branding with Daniel K. Golden

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Daniel K. Golden, group director of strategy in New York, about the advantages of a singular brand focus—concentrating on what your company does best.

Daniel K. Golden

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy director Jeff Lapatine about what companies need to know before using a dormant, trademarked name.

Jeff Lapatine

SMPL Q+A

3 questions on trademark naming with Jeff Lapatine

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy director Jeff Lapatine about what companies need to know before using a dormant, trademarked name.

Jeff Lapatine

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with brand strategist Chelsea Zou about what Western brands should consider when naming for the Chinese market.

Siegel+Gale

SMPL Q+A

4 questions on naming for the Chinese market with Chelsea Zou

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with brand strategist Chelsea Zou about what Western brands should consider when naming for the Chinese market.

Siegel+Gale

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Toby Marks, associate strategist, about how to design a compelling brand experience.

Siegel+Gale

SMPL Q+A

4 questions on the tenets of experience design with Toby Marks

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Toby Marks, associate strategist, about how to design a compelling brand experience.

Siegel+Gale

Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.

Matt Egan

SMPL Q+A

Matt Egan and Anne Swan on the brand transformation of DXC Technology

Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.

Matt Egan

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Matt Egan, senior strategy director, about his key takeaways from the 2017 SXSW.

Matt Egan

SMPL Q+A

3 questions on SXSW with Matt Egan

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Matt Egan, senior strategy director, about his key takeaways from the 2017 SXSW.

Matt Egan

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.

James Barnes

SMPL Q+A

4 questions on compelling UX design with James Barnes

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.

James Barnes

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.

Jeff Lapatine

SMPL Q+A

4 questions on brand migration strategies for APAC brands with Jeff Lapatine

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.

Jeff Lapatine