SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.
James Barnes
February 2017
SMPL Q+A
4 questions on compelling UX design with James Barnes
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with senior UX strategist James Barnes about the tenets of effective and compelling UX design in the consumer and B2B space.
James Barnes
February 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.
Jeff Lapatine
February 2017
SMPL Q+A
4 questions on brand migration strategies for APAC brands with Jeff Lapatine
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands.
Jeff Lapatine
February 2017
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.
Marc Desmond
November 2016
SMPL Q+A
4 questions on buying behavior with Marc Desmond
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Marc Desmond, senior business analytics and insights strategist, about the surprising factors that contribute to purchase decision-making in commodities, professional services, TV News and B2B tech.
Marc Desmond
November 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.
S+G
November 2016
SMPL Q+A
4 questions on brand naming after a merger, acquisition or spin-off
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.
S+G
November 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
October 2016
SMPL Q+A
3 questions on bringing a B2B company to life during a merger, acquisition or spinoff
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
October 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.
Lisa Kane
September 2016
SMPL Q+A
6 questions on healthcare branding and patient experience with Lisa Kane
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.
Lisa Kane
September 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Mike Tyson, design director, about how to stand apart with brand experience design.
Mike Tyson
September 2016
SMPL Q+A
3 questions on impactful brand experience design with Mike Tyson
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Mike Tyson, design director, about how to stand apart with brand experience design.
Mike Tyson
September 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
Jenna Isken
September 2016
SMPL Q+A
3 questions on brand experience and digital branding strategy with Jenna Isken
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.
Jenna Isken
September 2016
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
Britt Bulla + Leesa Wytock
August 2016
SMPL Q+A
Britt Bulla and Leesa Wytock talk about our work with Mizuho Americas
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
Britt Bulla + Leesa Wytock
August 2016
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale's new research methodology that can help business decision makers fully understand the tangible value of brand.
Brian Rafferty
July 2016
SMPL Q+A
4 questions on brand valuation with Brian Rafferty
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale's new research methodology that can help business decision makers fully understand the tangible value of brand.
Brian Rafferty
July 2016