In SMPL Q+A, we interview Siegel+Gale practitioners to go under the hood of our client partnerships.

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.

Lisa Kane

SMPL Q+A

6 questions on healthcare branding and patient experience with Lisa Kane

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lisa Kane, senior strategy director, about healthcare branding, the significance of a great patient experience and where healthcare providers should focus.

Lisa Kane

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Mike Tyson, design director, about how to stand apart with brand experience design.

Mike Tyson

SMPL Q+A

3 questions on impactful brand experience design with Mike Tyson

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Mike Tyson, design director, about how to stand apart with brand experience design.

Mike Tyson

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.

Jenna Isken

SMPL Q+A

3 questions on brand experience and digital branding strategy with Jenna Isken

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jenna Isken, senior marketing manager, about the value of developing a customer-centric digital brand experience.

Jenna Isken

In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.

Britt Bulla + Leesa Wytock

SMPL Q+A

Britt Bulla and Leesa Wytock talk about our work with Mizuho Americas

In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.

Britt Bulla + Leesa Wytock

In this Q&A, we speak with Billy Kingsland, group director of naming, about the intersection of brand naming and brand voice, and how they work together and separately to help define the brand.

William (Billy) Kingsland

SMPL Q+A

3 questions on brand naming and brand voice with Billy Kingsland

In this Q&A, we speak with Billy Kingsland, group director of naming, about the intersection of brand naming and brand voice, and how they work together and separately to help define the brand.

William (Billy) Kingsland

SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale's new research methodology that can help business decision makers fully understand the tangible value of brand.

Brian Rafferty

SMPL Q+A

4 questions on brand valuation with Brian Rafferty

SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale's new research methodology that can help business decision makers fully understand the tangible value of brand.

Brian Rafferty

Maintaining brand authenticity in the digital space is a challenge brands of today must be ready for. Read more from Siegel+Gale’s brand strategy director, Ahmad Badr.

Ahmad Badr

SMPL Q+A

5 questions on maintaining brand authenticity in the digital space with Ahmad Badr

Maintaining brand authenticity in the digital space is a challenge brands of today must be ready for. Read more from Siegel+Gale’s brand strategy director, Ahmad Badr.

Ahmad Badr

Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about the different types of research, how they inform brand strategy and development, and how to best utilize the Siegel+Gale EyeOpener™ brand research tool.

Ben Osborne

SMPL Q+A

4 questions on brand research and brand development with Ben Osborne

Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about the different types of research, how they inform brand strategy and development, and how to best utilize the Siegel+Gale EyeOpener™ brand research tool.

Ben Osborne

Wyndham Hotel Group is the world's largest and most diverse hotel business, with a global portfolio of more than 8,400 hotels and approximately 728,200 rooms in 80 countries. In this SMPL Q&A we speak with Lauren Thebault, director of activation; Krista Oraa, associate creative director; Melissa Braun, senior project manager and Nora Bradshaw, brand strategist, about Wyndham’s decision to add the suffix “by Wyndham” to the name of all their hotel brands.

Siegel+Gale

SMPL Q+A

On Wyndham Hotel Group’s cross-branding initiative

Wyndham Hotel Group is the world's largest and most diverse hotel business, with a global portfolio of more than 8,400 hotels and approximately 728,200 rooms in 80 countries. In this SMPL Q&A we speak with Lauren Thebault, director of activation; Krista Oraa, associate creative director; Melissa Braun, senior project manager and Nora Bradshaw, brand strategist, about Wyndham’s decision to add the suffix “by Wyndham” to the name of all their hotel brands.

Siegel+Gale

We connected with our colleague in Los Angeles, senior strategist Nick Miller, and spoke with him about the changing nature of the healthcare industry, how it will impact brand architecture, and how that's an opportunity to innovate on customer experience in the future.

Siegel+Gale

SMPL Q+A

3 questions on brand architecture in healthcare with Nick Miller

We connected with our colleague in Los Angeles, senior strategist Nick Miller, and spoke with him about the changing nature of the healthcare industry, how it will impact brand architecture, and how that's an opportunity to innovate on customer experience in the future.

Siegel+Gale