Simply Smarter: A brand experience newsletter (December 2023)

And the award goes to: a recap of Siegel+Gale's honors in 2023

The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success

Rigetti's newest evolution: The Novera QPU, the premiere "personal" quantum computer

Becoming Solventum

Quicken at 40: new branding that looks to the future while honoring heritage

The role of brand in M&A: Healthcare

Simply Smarter: A brand experience newsletter (October 2023)

Simply Smarter: A brand experience newsletter (September 2023)

How Lidl became the world’s simplest brand

Employer branding for the energy industry made simple

Why simplifying might be the best decision you’ll ever make

Delivering simple experiences has never been more important

Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands

Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry