Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
S+G Blog
In memoriam Gloria Siegel
Howard Belk + David Srere
News
Simply Smarter: A brand experience newsletter (February 2024)
Siegel+Gale
Insights
Healthcare is complex, but patient interactions don’t have to be
Lisa Kane
SMPL Q+A
The power of Brand-led Change
Streaming services in the age of overchoice: finding clarity amidst industry complexity
How airlines can take off with simplicity-first solutions
Simply Smarter: A brand experience newsletter (December 2023)
Events
And the award goes to: a recap of Siegel+Gale's honors in 2023
The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success
Rigetti's newest evolution: The Novera QPU, the premiere "personal" quantum computer
Becoming Solventum
Quicken at 40: new branding that looks to the future while honoring heritage
The role of brand in M&A: Healthcare
Hope Schmalzried + Aaron Hall
Media Mentions
Simply Smarter: A brand experience newsletter (October 2023)
Simply Smarter: A brand experience newsletter (September 2023)
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