World's Simplest Brands
How airlines can take off with simplicity-first solutions
By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.
Amy Chen
February 2024
World's Simplest Brands
How airlines can take off with simplicity-first solutions
By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.
Amy Chen
February 2024
We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!
Siegel+Gale
December 2023
S+G Blog
And the award goes to: a recap of Siegel+Gale’s honors in 2023
We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!
Siegel+Gale
December 2023
IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.
Siegel+Gale
December 2023
S+G Blog
The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success
IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.
Siegel+Gale
December 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Rigetti, a full-stack quantum computing company, and their first commercially available quantum processing unit (QPU), the Novera QPU.
Siegel+Gale
December 2023
SMPL Q+A
Rigetti’s newest evolution: The Novera QPU, the premiere “personal” quantum computer
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Rigetti, a full-stack quantum computing company, and their first commercially available quantum processing unit (QPU), the Novera QPU.
Siegel+Gale
December 2023
S+G Blog
Becoming Solventum
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.
Siegel+Gale
November 2023
S+G Blog
Becoming Solventum
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.
Siegel+Gale
November 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.
Siegel+Gale
November 2023
S+G Blog
Quicken at 40: new branding that looks to the future while honoring heritage
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.
Siegel+Gale
November 2023
M&A/Spin
The role of brand in M&A: Healthcare
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this third piece, they explore the healthcare industry...
Hope Schmalzried + Aaron Hall
November 2023
M&A/Spin
The role of brand in M&A: Healthcare
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this third piece, they explore the healthcare industry...
Hope Schmalzried + Aaron Hall
November 2023
World's Simplest Brands
How Lidl became the world’s simplest brand
Siegel+Gale recently published the tenth edition of World’s Simplest Brands and EMEA President, Philip Davies, looks at what got grocery giant Lidl to the top spot.
Philip Davies
November 2023
World's Simplest Brands
How Lidl became the world’s simplest brand
Siegel+Gale recently published the tenth edition of World’s Simplest Brands and EMEA President, Philip Davies, looks at what got grocery giant Lidl to the top spot.
Philip Davies
November 2023
A compelling story that brings to life why prospective employees should pick you, and not only that but why they should stay: That’s how we define successful employer branding. It … Continued
Emma Lewis
October 2023
S+G Blog
Employer branding for the energy industry made simple
A compelling story that brings to life why prospective employees should pick you, and not only that but why they should stay: That’s how we define successful employer branding. It … Continued
Emma Lewis
October 2023
World's Simplest Brands
Why simplifying might be the best decision you’ll ever make
The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.
Siegel+Gale
October 2023
World's Simplest Brands
Why simplifying might be the best decision you’ll ever make
The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.
Siegel+Gale
October 2023