What can brands learn from RuPaul’s Drag Race? Go behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.

Siegel+Gale

September 2023

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with TriNet. A leading provider … Continued

Siegel+Gale

September 2023

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Omnicom Health Group (OHG). OHG is a global collective of diverse healthcare marketing and communications companies.

Siegel+Gale

September 2023

In this month’s newsletter, you’re invited to our next Unlocking Brand webinar with global B2B product leader BorgWarner. Our Co-CEO + Chief Strategy Officer, David Srere, delves into our “simplicity” … Continued

Siegel+Gale

July 2023

As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.

Siegel+Gale

August 2023

In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and … Continued

Siegel+Gale

June 2023

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with BorgWarner. For more than 130 years, BorgWarner has been a transformative global product leader bringing successful mobility innovation to market. Today, the brand is accelerating the world’s transition to eMobility—to help build a cleaner, healthier, safer future for all.

Siegel+Gale

June 2023

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Warner Bros. Discovery.

Siegel+Gale

May 2023

In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home … Continued

Siegel+Gale

May 2023

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can … Continued

Siegel+Gale

March 2023