From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple
Siegel+Gale
March 2024
News
In the news | World’s Simplest Brands Tenth Edition
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple
Siegel+Gale
March 2024
From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But that’s not all – our partnerships with OneTen … Continued
Siegel+Gale
February 2024
News
Simply Smarter: A brand experience newsletter (February 2024)
From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But that’s not all – our partnerships with OneTen … Continued
Siegel+Gale
February 2024
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we talk about the trends we're excited to see in 2024, misconceptions about Brand-led Change and the importance of in-person connections.
Siegel+Gale
February 2024
News
The power of Brand-led Change
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we talk about the trends we're excited to see in 2024, misconceptions about Brand-led Change and the importance of in-person connections.
Siegel+Gale
February 2024
This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our … Continued
Siegel+Gale
December 2023
News
Simply Smarter: A brand experience newsletter (December 2023)
This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our … Continued
Siegel+Gale
December 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Rigetti, a full-stack quantum computing company, and their first commercially available quantum processing unit (QPU), the Novera QPU.
Siegel+Gale
December 2023
News
Rigetti’s newest evolution: The Novera QPU, the premiere “personal” quantum computer
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Rigetti, a full-stack quantum computing company, and their first commercially available quantum processing unit (QPU), the Novera QPU.
Siegel+Gale
December 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.
Siegel+Gale
November 2023
News
Quicken at 40: new branding that looks to the future while honoring heritage
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.
Siegel+Gale
November 2023
Delivering simple experiences has never been more important—and 15,000+ consumers across nine countries agree. To determine the global state of simplicity, we fielded a survey to determine which brands and … Continued
Siegel+Gale
October 2023
News
Simply Smarter: A brand experience newsletter (October 2023)
Delivering simple experiences has never been more important—and 15,000+ consumers across nine countries agree. To determine the global state of simplicity, we fielded a survey to determine which brands and … Continued
Siegel+Gale
October 2023
When a company goes public, the focus is on boosting investor confidence—but it takes more than strong financial reports to woo the market. The secret star of the show is … Continued
Siegel+Gale
September 2023
News
Simply Smarter: A brand experience newsletter (September 2023)
When a company goes public, the focus is on boosting investor confidence—but it takes more than strong financial reports to woo the market. The secret star of the show is … Continued
Siegel+Gale
September 2023
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Siegel+Gale
October 2023
News
Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Siegel+Gale
October 2023
Putting aside well-publicized issues, could AI be a valuable tool for brand-builders?
Scott Wolman
October 2023
News
Is AI good news or bad news for branding? 3 smart uses for brand builders
Putting aside well-publicized issues, could AI be a valuable tool for brand-builders?
Scott Wolman
October 2023