There are product launches, and then there are product launches that carry a much bigger brand story. CEER’s unveiling of the EXOBOT Sedan and SUV is both. Saudi Arabia’s automotive … Continued
Philip Davies
News
CEER’s New EXOBOT Drives a Bigger Saudi Story
There are product launches, and then there are product launches that carry a much bigger brand story. CEER’s unveiling of the EXOBOT Sedan and SUV is both. Saudi Arabia’s automotive … Continued
Philip Davies
This article originally appeared in Vogue. From Hollywood to the Disney Channel and Coca-Cola to Levi’s, for much of the 20th century, America was the nucleus of pop culture. Its … Continued
Siegel+Gale
July 2026
News
Does America have a branding problem?
This article originally appeared in Vogue. From Hollywood to the Disney Channel and Coca-Cola to Levi’s, for much of the 20th century, America was the nucleus of pop culture. Its … Continued
Siegel+Gale
July 2026
The World Cup may be the purest branding exercise on earth. It repeats every four years with just enough change to feel new, yet enough continuity to remain unmistakable. The hosts vary, the stars evolve, the geography shifts but the rituals endure.
Philip Davies
June 2026
News
The biggest World Cup ever. Will it be the best?
The World Cup may be the purest branding exercise on earth. It repeats every four years with just enough change to feel new, yet enough continuity to remain unmistakable. The hosts vary, the stars evolve, the geography shifts but the rituals endure.
Philip Davies
June 2026
“Iconic logos endure because they can condense a brand’s story into a form so simple and memorable that they become part of the culture itself. We started with the NBA—and we’re still working with icons today."
Siegel+Gale
June 2026
News
The NBA celebrates eighty years. How did its iconic logo generate billions of dollars?
“Iconic logos endure because they can condense a brand’s story into a form so simple and memorable that they become part of the culture itself. We started with the NBA—and we’re still working with icons today."
Siegel+Gale
June 2026
This quadrennial tournament comprises an expanded field of 48 teams as well as half a dozen pharma companies and provider organizations offering support, too.
Siegel+Gale
June 2026
News
Health brands you’ll see during the 2026 FIFA World Cup
This quadrennial tournament comprises an expanded field of 48 teams as well as half a dozen pharma companies and provider organizations offering support, too.
Siegel+Gale
June 2026
Bristol Myers Squibb “Won’t Lose,” the pharma giant declares as it marks the coming of the FIFA World Cup with its largest corporate image campaign in six years.
Siegel+Gale
June 2026
News
In FIFA-tied corporate campaign, Bristol Myers Squibb ‘Won’t Lose’
Bristol Myers Squibb “Won’t Lose,” the pharma giant declares as it marks the coming of the FIFA World Cup with its largest corporate image campaign in six years.
Siegel+Gale
June 2026
Bristol Myers Squibb is warming up for the FIFA World Cup 2026 with a new media campaign, launching its “Won’t Lose” ad ahead of the soccer community arriving in the U.S. for this summer’s tournament.
Siegel+Gale
May 2026
News
BMS ‘Won’t Lose’ Campaign for 2026 World Cup
Bristol Myers Squibb is warming up for the FIFA World Cup 2026 with a new media campaign, launching its “Won’t Lose” ad ahead of the soccer community arriving in the U.S. for this summer’s tournament.
Siegel+Gale
May 2026
If your brand cannot be understood clearly by an algorithm, it will not be chosen confidently by a human.
Patrick Kampff
April 2026
News
Clarity is the last unfair advantage
If your brand cannot be understood clearly by an algorithm, it will not be chosen confidently by a human.
Patrick Kampff
April 2026
Here we speak with our experts about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.
Siegel+Gale
February 2026
News
Weaving a new thread for Craft Contemporary
Here we speak with our experts about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.
Siegel+Gale
February 2026
American Eagle profits from advertising campaign while restaurant chain Cracker Barrel left reeling after logo tweak.
Siegel+Gale
January 2026
News
Donald Trump’s war on ‘woke’ splits the fortunes of US brands
American Eagle profits from advertising campaign while restaurant chain Cracker Barrel left reeling after logo tweak.
Siegel+Gale
January 2026