Press Room
Experience pays: the new marketing math
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences.
Siegel+Gale
February 2025
Press Room
Experience pays: the new marketing math
In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across audiences.
Siegel+Gale
February 2025
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
News
How Lidl is redefining loyalty, one pint at a time
Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think about engaging with their customers
Patrick Kampff
February 2025
Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.
Siegel+Gale
February 2025
News
Go big or go home: how brands showed up at Super Bowl LIX
Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.
Siegel+Gale
February 2025
Inspired by the news of Kimberly-Clark hiring its first global chief creative and design officer, our Chief Marketing Officer, Dory Ellis Garfinkle spoke with Digiday’s Kristina Monllos about the rebrand of the CMO role and if it will strike a better balance between brand and performance marketing.
Digiday
January 2025
News
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
Inspired by the news of Kimberly-Clark hiring its first global chief creative and design officer, our Chief Marketing Officer, Dory Ellis Garfinkle spoke with Digiday’s Kristina Monllos about the rebrand of the CMO role and if it will strike a better balance between brand and performance marketing.
Digiday
January 2025
JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.
Siegel+Gale
December 2024
News
Behind a leading diabetes research foundation’s rebrand
JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.
Siegel+Gale
December 2024
We delve into how small-format stores can excel in delivering simplicity.
Siegel+Gale
November 2024
News
The great small-format store experiment – brand boon or bust for retailers?
We delve into how small-format stores can excel in delivering simplicity.
Siegel+Gale
November 2024
Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.
Siegel+Gale
October 2024
News
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship
Unite or become irrelevant, says Global Group Director, Brand Experience, Jenna Isken.
Siegel+Gale
October 2024
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
News
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
Some brands have it, others don’t. So, how do you build a brand that stands the test of time?
Siegel+Gale
July 2024
News
What can Chanel and the NBA teach us about the secret to brand longevity?
Some brands have it, others don’t. So, how do you build a brand that stands the test of time?
Siegel+Gale
July 2024
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
News
Andy Humphreys joins Siegel+Gale as Strategy Director for Middle East
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024