Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
Insights
Rigetti's newest evolution: The Novera QPU, the premiere "personal" quantum computer
Siegel+Gale
Becoming Solventum
Quicken at 40: new branding that looks to the future while honoring heritage
The role of brand in M&A: Healthcare
Hope Schmalzried + Aaron Hall
Media Mentions
Simply Smarter: A brand experience newsletter (October 2023)
News
Simply Smarter: A brand experience newsletter (September 2023)
How Lidl became the world’s simplest brand
Philip Davies
Employer branding for the energy industry made simple
Emma Lewis
Why simplifying might be the best decision you’ll ever make
Delivering simple experiences has never been more important
Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands
Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry
The role of brand in M&A: Financial Services
Is AI good news or bad news for branding? 3 smart uses for brand builders
Scott Wolman
Drag up your brand
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