Strategist, Remi Dixon, shares ways brands can go from reactive to active on social justice issues.

Remi Dixon

S+G Blog

Three ways brands can go from reactive to active on social justice issues

Strategist, Remi Dixon, shares ways brands can go from reactive to active on social justice issues.

Remi Dixon

Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.

Samantha Starr-Shields

S+G Blog

Building your house: where design and brand building intersect

Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.

Samantha Starr-Shields

When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?

David Srere

S+G Blog

How to protect and enhance brand value after a merger, split or spin-off

When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?

David Srere

As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.

Patrick Kampff

S+G Blog

What makes for strong brands during times of crisis?

As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.

Patrick Kampff

What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.

Amy Chen

S+G Blog

What is Web3—and why should you care?

What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.

Amy Chen

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Margaret Molloy

S+G Blog

Why B2B branding is more important than ever

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Margaret Molloy

Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.

Siegel+Gale

S+G Blog

2023 predictions: The future of brand experience

Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.

Siegel+Gale

When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.

Frankie Margotta

S+G Blog

Foot Locker stands to lose more than shoes with Nike cutbacks

When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.

Frankie Margotta

With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.

Marc Desmond

2 business people shaking hands over a red, blue and black background, mergers and acquisitions

S+G Blog

3 questions research should answer in a merger or acquisition

With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.

Marc Desmond

In our latest “Spotlight on…," we talk with our Summer 2022 design interns. Here, Anmol Govinda Rao, Hamin Jeon and Silei Fu share their experiences as interns, their journey towards becoming designers and what tools they can’t live without.

Siegel+Gale

S+G Blog

Designer spotlight on…2022 Design Interns

In our latest “Spotlight on…," we talk with our Summer 2022 design interns. Here, Anmol Govinda Rao, Hamin Jeon and Silei Fu share their experiences as interns, their journey towards becoming designers and what tools they can’t live without.

Siegel+Gale