The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

S+G Blog

In pursuit of simplicity: solving the problem of process in the health insurance industry

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.

Christian Turner

S+G Blog

Royal baby naming: a delicate balance between tradition and accessibility

For the average couple, naming a baby is a challenging feat. But what do Royals need to think about when naming their offspring? A lot, it turns out. Christian Turner, our Global Head of Naming, shares his insights about Prince Harry and Meghan Markle’s name choice for their first son, Archie Harrison.

Christian Turner

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

S+G Blog

Snapchat 2019: Why simplicity is the way forward for the social media platform

Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.

Will Bosanko

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos

S+G Blog

Beyond the screen: how immersive experiences will change gaming

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s Stadia, the first-ever cloud gaming platform, promising to lower barriers and amplify portability — anywhere and everywhere — without diminishing quality or experience.

Joanna Komvopoulos

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Leesa Wytock

S+G Blog

The C-Suite: Interview with Leesa Wytock, Group Director of Experience

When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.

Leesa Wytock

Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

S+G Blog

Does United Airlines’ livery revamp matter?

Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway and natural grocers including Sprouts and Whole Foods, the retailers winning customer's hearts, minds and wallets are those redefining their offering through the lens of simplicity.

Joanna Komvopoulos

S+G Blog

Is simplicity the winning recipe in the grocery wars race?

The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway and natural grocers including Sprouts and Whole Foods, the retailers winning customer's hearts, minds and wallets are those redefining their offering through the lens of simplicity.

Joanna Komvopoulos

When Tidal launched in 2015, a small constellation of industry stars backed the service—but the music streaming platform has ultimately been regarded as a failure. Our brand associate Will Bosanko warns that Apple’s new paid streaming service could fall into a similar trap if it's not careful.

Will Bosanko

S+G Blog

Apple TV+ is here – But why does it feel like the next Tidal?

When Tidal launched in 2015, a small constellation of industry stars backed the service—but the music streaming platform has ultimately been regarded as a failure. Our brand associate Will Bosanko warns that Apple’s new paid streaming service could fall into a similar trap if it's not careful.

Will Bosanko

Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.

Daniel K. Golden

S+G Blog

Brand study points to positive signs for banks

Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.

Daniel K. Golden

How M&A brand strategy helped me in becoming a mom I didn’t plan to become a mom.

Jenna Isken

S+G Blog

The acquisition of Mom and merger with me

How M&A brand strategy helped me in becoming a mom I didn’t plan to become a mom.

Jenna Isken