When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.

Frankie Margotta

S+G Blog

Foot Locker stands to lose more than shoes with Nike cutbacks

When Foot Locker told the world that Nike was cutting back on the shoes the retailer could sell, it forfeited $950m in value overnight. Foot Locker has since repaired some of the damage to its stock price, but the same can’t be said for the brand—or its place in culture.

Frankie Margotta

With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.

Marc Desmond

2 business people shaking hands over a red, blue and black background, mergers and acquisitions

S+G Blog

3 questions research should answer in a merger or acquisition

With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.

Marc Desmond

In our latest “Spotlight on…," we talk with our Summer 2022 design interns. Here, Anmol Govinda Rao, Hamin Jeon and Silei Fu share their experiences as interns, their journey towards becoming designers and what tools they can’t live without.

Siegel+Gale

S+G Blog

Designer spotlight on…2022 Design Interns

In our latest “Spotlight on…," we talk with our Summer 2022 design interns. Here, Anmol Govinda Rao, Hamin Jeon and Silei Fu share their experiences as interns, their journey towards becoming designers and what tools they can’t live without.

Siegel+Gale

Each year, we host a diverse group of summer interns across our offices and practices. Our interns have two roles: one, to assist their practice leads as they learn about branding through real client work, and two, to work together to create a brand based on a fictional project brief. This year, we split our interns into two groups and tasked them with a fictitious prompt: an investor purchased the rights to the Blockbuster brand and is reinventing it as a streaming aggregator—a single app that partners with and provides access to a vast variety of streaming app content and subscriptions in one place.

Siegel+Gale

S+G Blog

Pressing play: 2022 Summer intern project

Each year, we host a diverse group of summer interns across our offices and practices. Our interns have two roles: one, to assist their practice leads as they learn about branding through real client work, and two, to work together to create a brand based on a fictional project brief. This year, we split our interns into two groups and tasked them with a fictitious prompt: an investor purchased the rights to the Blockbuster brand and is reinventing it as a streaming aggregator—a single app that partners with and provides access to a vast variety of streaming app content and subscriptions in one place.

Siegel+Gale

In honor of Black activist Anna Julia Cooper’s birthday on August 10th, we asked our global design team to reimagine the passport, creating one spread that either celebrated a voice related to a culture of their choosing or celebrated the diversity of the world.

Siegel+Gale

S+G Blog

Ticket to ride: Redesigning the passport

In honor of Black activist Anna Julia Cooper’s birthday on August 10th, we asked our global design team to reimagine the passport, creating one spread that either celebrated a voice related to a culture of their choosing or celebrated the diversity of the world.

Siegel+Gale

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers, the “casual gamer” represents a newly emerged market segment. 

Siegel+Gale

S+G Blog

Beyond the screen: How immersive experiences will change gaming

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers, the “casual gamer” represents a newly emerged market segment. 

Siegel+Gale

Over the past eight weeks, our summer interns collaborated face-to-face, built relationships with their teams and had hands-on exposure to projects. Most importantly, they learned how to integrate simplicity into their work. Here they share what simplicity means to them.

Siegel+Gale

S+G Blog

Simplicity and Work: Summer 2022 intern edition

Over the past eight weeks, our summer interns collaborated face-to-face, built relationships with their teams and had hands-on exposure to projects. Most importantly, they learned how to integrate simplicity into their work. Here they share what simplicity means to them.

Siegel+Gale

Earlier this year, we surveyed 11 international CMOs and brand leaders in B2B and B2C healthcare not only about how the pandemic impacted the industry, but about which new strategies would stick now that the sector is no longer singularly focused on COVID. Of all the lessons learned, perhaps the most important is that empathy, simplicity and clarity are paramount to success.

Ben Osborne

3 healthcare professionals over a blue background, healthcare brands moving beyond the pandemic

S+G Blog

Healthcare brands: Moving beyond the pandemic

Earlier this year, we surveyed 11 international CMOs and brand leaders in B2B and B2C healthcare not only about how the pandemic impacted the industry, but about which new strategies would stick now that the sector is no longer singularly focused on COVID. Of all the lessons learned, perhaps the most important is that empathy, simplicity and clarity are paramount to success.

Ben Osborne

Integrating strong ESG practices into your company’s DNA is key to driving innovation and creating positive impact. Focusing on people and planet, as well as profit, to engage diverse stakeholders with transparency and simplicity is a powerful differentiator to build your brand, long-term value and your impact on the world.

Wendy Gerber

Aerial view of grassy hills made out of green cylinders, creating sustainable growth for brands

S+G Blog

Driving sustainable business growth for brands

Integrating strong ESG practices into your company’s DNA is key to driving innovation and creating positive impact. Focusing on people and planet, as well as profit, to engage diverse stakeholders with transparency and simplicity is a powerful differentiator to build your brand, long-term value and your impact on the world.

Wendy Gerber

As we explored the experiences and perspectives of seven LGBTQ+ marketing and communications leaders, we discussed the role of brands during Pride Month and how brands can genuinely express allyship with the community. In closing, I asked our panelists, “What is your commitment to inclusive storytelling, and how will you measure success?” Here’s what they had to say.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

S+G Blog

Future of Branding: Pride + Inclusive Storytelling

As we explored the experiences and perspectives of seven LGBTQ+ marketing and communications leaders, we discussed the role of brands during Pride Month and how brands can genuinely express allyship with the community. In closing, I asked our panelists, “What is your commitment to inclusive storytelling, and how will you measure success?” Here’s what they had to say.

Margaret Molloy