From improving a resume to gaining real-world job experience, interning is a vital stepping stone in every career. In fact, research reveals a clear connection between internship experience and job prospects. However, great work experience doesn’t just happen–it takes nurturing and time from managers and peers.  We were thrilled to once again host an ambitious group … Continued

Siegel+Gale

S+G Blog

How I spent my summer vacation: 2019 Intern edition

From improving a resume to gaining real-world job experience, interning is a vital stepping stone in every career. In fact, research reveals a clear connection between internship experience and job prospects. However, great work experience doesn’t just happen–it takes nurturing and time from managers and peers.  We were thrilled to once again host an ambitious group … Continued

Siegel+Gale

Spontaneity is intrinsically linked with being curious, a trigger of some of our best, most joyous memories; a moment to give us a sense of accomplishment. Not only is this good for our humanity, it also benefits businesses. Because when we reach this stratosphere of spontaneity, we spend more, we try new things and take a chance on upgrading different aspects of our life.

Leesa Wytock

S+G Blog

Why brands need to loosen up and be more spontaneous

Spontaneity is intrinsically linked with being curious, a trigger of some of our best, most joyous memories; a moment to give us a sense of accomplishment. Not only is this good for our humanity, it also benefits businesses. Because when we reach this stratosphere of spontaneity, we spend more, we try new things and take a chance on upgrading different aspects of our life.

Leesa Wytock

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Nick Miller, Senior Strategy Director, Deva Corriveau, Design Director, and James Barnes, Associate Director, Experience Design about our work with global cloud-native solutions provider Cloudreach. For more information about the branding partnership, read our press release. What was … Continued

Nick Miller + Deva Corriveau + James Barnes

S+G Blog

Elevating the future of Cloudreach

In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Nick Miller, Senior Strategy Director, Deva Corriveau, Design Director, and James Barnes, Associate Director, Experience Design about our work with global cloud-native solutions provider Cloudreach. For more information about the branding partnership, read our press release. What was … Continued

Nick Miller + Deva Corriveau + James Barnes

This article originally appeared on The Marketing Society. All too often we get stuck at our desks. Looking through the same books and websites for inspiration. It doesn’t take long before your creative work starts to look just like the creative work you generated for your previous project. Why wouldn’t it? You’re pulling from the … Continued

Aaron Hall

S+G Blog

The Field Trip: Get your creative juices flowing with one easy step

This article originally appeared on The Marketing Society. All too often we get stuck at our desks. Looking through the same books and websites for inspiration. It doesn’t take long before your creative work starts to look just like the creative work you generated for your previous project. Why wouldn’t it? You’re pulling from the … Continued

Aaron Hall

Business at our San Francisco office has been growing briskly over the last year, and our design team has been welcoming new members to keep pace with the work. They’ve been doing a stellar job, both exceeding client goals and exemplifying Siegel+Gale’s core values as a progressive, smart, deeply-caring, and closely-knit organization. Inspired by this … Continued

Blake Bäkken

S+G Blog

Bringing an in-house creative exercise into step with SF Pride

Business at our San Francisco office has been growing briskly over the last year, and our design team has been welcoming new members to keep pace with the work. They’ve been doing a stellar job, both exceeding client goals and exemplifying Siegel+Gale’s core values as a progressive, smart, deeply-caring, and closely-knit organization. Inspired by this … Continued

Blake Bäkken

Viewed through the prism of marketing, the LGBTQ market is both compelling and nuanced. While it’s the fastest-growing demographic in the US—with 13 percent of Americans identifying as LGBTQ—the opportunity facing brands is how to reflect the tastes and attitude of this audience in a way that feels authentic. With an estimated $1 trillion buying power, not surprisingly more and more brands are targeting LGBTQ consumers.

Margaret Molloy

S+G Blog

Pride and belonging

Viewed through the prism of marketing, the LGBTQ market is both compelling and nuanced. While it’s the fastest-growing demographic in the US—with 13 percent of Americans identifying as LGBTQ—the opportunity facing brands is how to reflect the tastes and attitude of this audience in a way that feels authentic. With an estimated $1 trillion buying power, not surprisingly more and more brands are targeting LGBTQ consumers.

Margaret Molloy

Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.

Hannah Post

S+G Blog

Here’s why truth in brand storytelling matters

Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.

Hannah Post

Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.

Margaret Molloy

S+G Blog

Why Brand Counts

Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.

Margaret Molloy

Healthcare is one of the largest and fastest growing industries, long fueling the US economy.  Demand is only expected to rise as the population ages, people live longer, and more Americans gain insurance coverage. But its ubiquity aside, when is the last time you heard someone rave, “I had an amazing time at Acme hospital, … Continued

Christine Lim

S+G Blog

How improved access is reshaping the patient experience

Healthcare is one of the largest and fastest growing industries, long fueling the US economy.  Demand is only expected to rise as the population ages, people live longer, and more Americans gain insurance coverage. But its ubiquity aside, when is the last time you heard someone rave, “I had an amazing time at Acme hospital, … Continued

Christine Lim

The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.

Jason Cieslak

S+G Blog

Preparing Japan’s brands to seize the Olympic moment—and beyond

The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.

Jason Cieslak