For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful.
Philip Davies
April 2025
S+G Blog
Marketing in 2025: the trends that will define our future
For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful.
Philip Davies
April 2025
S+G Blog
What does simple sound like to you?
Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line.
Chad Thomas
April 2025
S+G Blog
What does simple sound like to you?
Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line.
Chad Thomas
April 2025
Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.
Dory Ellis Garfinkle
April 2025
S+G Blog
Five business benefits of simplifying your brand architecture
Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.
Dory Ellis Garfinkle
April 2025
Marketing a brand is one job; nurturing it is a different skillset
Thom Wyatt
April 2025
S+G Blog
The rise and remit of the Chief Brand Officer
Marketing a brand is one job; nurturing it is a different skillset
Thom Wyatt
April 2025
Now, for the first time, AI is revolutionizing the game—transforming brand voice from an afterthought into a competitive advantage. At last, brands can finally lock in their voice with precision, speed and consistency like never before.
Pat Attenasio
April 2025
S+G Blog
Welcome to the golden age of brand voice—powered by AI
Now, for the first time, AI is revolutionizing the game—transforming brand voice from an afterthought into a competitive advantage. At last, brands can finally lock in their voice with precision, speed and consistency like never before.
Pat Attenasio
April 2025
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
S+G Blog
Connect and protect: how to create effective masterbrand strategies
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
S+G Blog
The Subtext interview: Pat Attenasio
For Pat Attenasio, Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
S+G Blog
The Subtext interview: Pat Attenasio
For Pat Attenasio, Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
S+G Blog
International Women’s Day 2025
As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.
Siegel+Gale
March 2025
S+G Blog
International Women’s Day 2025
As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.
Siegel+Gale
March 2025
As London awaits the retailer’s new flagship store on Oxford Street, a pop-up celebrating the brand’s blue bag demonstrates how everyday items can take on new status – in the right hands
Patrick Kampff
March 2025
S+G Blog
IKEA’s new pop-up is a masterclass in celebrating a cultural icon
As London awaits the retailer’s new flagship store on Oxford Street, a pop-up celebrating the brand’s blue bag demonstrates how everyday items can take on new status – in the right hands
Patrick Kampff
March 2025
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond
S+G Blog
3 questions research should answer in a merger or acquisition
With M&As being such a critical, sensitive moment in a company’s history, it is vital to have a thorough understanding of how your brand, as well as any acquired brands, are viewed by both employees and target customers.
Marc Desmond