The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway, Albertsons and Target and natural grocers including Sprouts and Whole Foods, the retailers winning customer’s hearts, minds and wallets are those redefining their offering through the lens of … Continued

Joanna Komvopoulos

S+G Blog

Is simplicity the winning recipe in the grocery wars race?

The proliferation of choice in the grocery industry has dramatically changed the customer experience. From club grocers like Costco and ALDI to mass market players like Safeway, Albertsons and Target and natural grocers including Sprouts and Whole Foods, the retailers winning customer’s hearts, minds and wallets are those redefining their offering through the lens of … Continued

Joanna Komvopoulos

When Tidal launched in 2015, a small constellation of industry stars backed the service—but the music streaming platform has ultimately been regarded as a failure. Our brand associate Will Bosanko warns that Apple’s new paid streaming service could fall into a similar trap if it's not careful.

Will Bosanko

S+G Blog

Apple TV+ is here – But why does it feel like the next Tidal?

When Tidal launched in 2015, a small constellation of industry stars backed the service—but the music streaming platform has ultimately been regarded as a failure. Our brand associate Will Bosanko warns that Apple’s new paid streaming service could fall into a similar trap if it's not careful.

Will Bosanko

Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.

Daniel K. Golden

S+G Blog

Brand study points to positive signs for banks

Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.

Daniel K. Golden

How M&A brand strategy helped me in becoming a mom I didn’t plan to become a mom.

Jenna Isken

S+G Blog

The acquisition of Mom and merger with me

How M&A brand strategy helped me in becoming a mom I didn’t plan to become a mom.

Jenna Isken

A brand promise is your organization’s commitment to its customers — the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, your promise must follow suit. With 56% of millennials believing that brands today rarely live up to the promises they make, according to research from brand experience … Continued

Becki Zeuner

S+G Blog

Brand promises should be evergreen, but messaging must evolve

A brand promise is your organization’s commitment to its customers — the benefit that makes your brand worthwhile. As we think about building brands that are truly future-proof, your promise must follow suit. With 56% of millennials believing that brands today rarely live up to the promises they make, according to research from brand experience … Continued

Becki Zeuner

Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.

Siegel+Gale

S+G Blog

Simplicity is the new premium for travel and hospitality

Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.

Siegel+Gale

2018 was a tough year for the Internet. We witnessed the explosion of emerging technology such as AI and AR. Meanwhile, established brands such as Facebook dealt with data breaches and faltered before Congress. So, what can we expect from the world of technology in 2019? I predict a return to fundamentals. A chance to make the most of all that technology offers by establishing strategic groundwork for everything to follow. With that in mind, here are some trends to keep in mind as we head into next year.

Jenna Isken

S+G Blog

Digital trends for 2019 – Getting back to fundamentals

2018 was a tough year for the Internet. We witnessed the explosion of emerging technology such as AI and AR. Meanwhile, established brands such as Facebook dealt with data breaches and faltered before Congress. So, what can we expect from the world of technology in 2019? I predict a return to fundamentals. A chance to make the most of all that technology offers by establishing strategic groundwork for everything to follow. With that in mind, here are some trends to keep in mind as we head into next year.

Jenna Isken

We have celebrated International Women’s Day since 2014, convening thought-provoking panel events across our global offices. For IWD 2019, we turn to our Simplifiers interview series and twelve inspiring female business leaders for their insight on simple (and memorable) customer experiences.

Margaret Molloy

S+G Blog

Exploring simplicity in customer experience on International Women’s Day

We have celebrated International Women’s Day since 2014, convening thought-provoking panel events across our global offices. For IWD 2019, we turn to our Simplifiers interview series and twelve inspiring female business leaders for their insight on simple (and memorable) customer experiences.

Margaret Molloy

E-commerce has redefined how we shop, cook, consume and go about our daily lives. Services like Amazon Fresh, Blue Apron and Fresh Direct have redefined convenience, conjuring up images of neatly arranged cardboard boxes and instant delivery. How can grocery stores make sure to stay relevant amid the convenience of online shopping and instant delivery?

Becki Zeuner

S+G Blog

3 steps to creating a more customer-centric store

E-commerce has redefined how we shop, cook, consume and go about our daily lives. Services like Amazon Fresh, Blue Apron and Fresh Direct have redefined convenience, conjuring up images of neatly arranged cardboard boxes and instant delivery. How can grocery stores make sure to stay relevant amid the convenience of online shopping and instant delivery?

Becki Zeuner

The gravity-defying success of cryptocurrency made traditional commentators look stolid and foolish... Now they’re taking a great deal of satisfaction from watching the belle of the ball squirming in the mud.

Tom Heesom

S+G Blog

Cryptocurrency: Life after the Apocalypse

The gravity-defying success of cryptocurrency made traditional commentators look stolid and foolish... Now they’re taking a great deal of satisfaction from watching the belle of the ball squirming in the mud.

Tom Heesom