S+G Blog
Tips for rolling out a new brand
The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.
Siegel+Gale
March 2016
S+G Blog
Tips for rolling out a new brand
The implementation of a new brand is a massively important undertaking, and it can often feel overwhelming to those responsible for managing it.
Siegel+Gale
March 2016
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
Philip Davies
March 2016
S+G Blog
The Future of Branding: VUCA in the Middle East
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
Philip Davies
March 2016
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
Philip Davies
March 2016
S+G Blog
Is the new Premier League identity more snore than roar?
Philip Davies challenges the Premier League to step up their rebrand and think deeper about what a logo means to fans and teams alike.
Philip Davies
March 2016
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
S+G Blog
Why is digital simplicity so complicated?
Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.
Leesa Wytock
February 2016
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.
Matt Egan
February 2016
S+G Blog
5 principles of branding for professional service firms
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.
Matt Egan
February 2016
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Siegel+Gale
February 2016
S+G Blog
Barbie’s transformation into a body-positive brand for a realistic world
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.
Siegel+Gale
February 2016
S+G Blog
Mind over matter
Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.
Ben Osborne
February 2016
S+G Blog
Mind over matter
Ben Osborne discusses the value in taking a fact-based approach to any branding issue, especially in the Middle East.
Ben Osborne
February 2016
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
S+G Blog
What we can learn from Uber’s logo debacle
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.
Jason Cieslak
February 2016
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Siegel+Gale
February 2016
S+G Blog
Brand Naming: How to not name a brand
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
Siegel+Gale
February 2016
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan
November 2015
S+G Blog
Welcome to the new Hewlett Packard Enterprise
In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.
Matt Egan
November 2015