Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.

Leesa Wytock

S+G Blog

Why is digital simplicity so complicated?

Marketing Daily caught up with Leesa Wytock, director of digital activation for the brand strategy company, to find out why simplicity is so elusive.

Leesa Wytock

How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

S+G Blog

5 principles of branding for professional service firms

How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today's market.

Matt Egan

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Siegel+Gale

S+G Blog

Barbie’s transformation into a body-positive brand for a realistic world

Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.

Siegel+Gale

Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.

Jason Cieslak

S+G Blog

What we can learn from Uber’s logo debacle

Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber's rebrand.

Jason Cieslak

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Siegel+Gale

S+G Blog

Brand Naming: How to not name a brand

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Siegel+Gale

In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.

Matt Egan

S+G Blog

Welcome to the new Hewlett Packard Enterprise

In October 2014, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history. The two resulting companies would each remain Fortune 100 industry leaders. With a need to move fast, Hewlett-Packard tapped Siegel+Gale to help define the new brand experience for this next stage of its evolution.

Matt Egan

With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.

Siegel+Gale

S+G Blog

Make the most of customer journey mapping

With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.

Siegel+Gale