"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
S+G Blog
Andy Humphreys joins Siegel+Gale as Strategy Director for Middle East
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.
Siegel+Gale
June 2024
S+G Blog
Tether: Turning the largest stablecoin into a digital disruptor
In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.
Siegel+Gale
June 2024
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
S+G Blog
What’s breaking the news? A fresh look at experience perceptions of the media industry
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.
Siegel+Gale
May 2024
S+G Blog
Dory Ellis Garfinkle joins Siegel+Gale as Chief Marketing Officer
Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.
Siegel+Gale
May 2024
This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying “good morning” … Continued
Patrick Kampff
May 2024
S+G Blog
Bridging trust: humanizing technology in finance
This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on back-to-backs since saying “good morning” … Continued
Patrick Kampff
May 2024
Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in tech, financial services, real estate and entertainment. Jason Cieslak, President, Pacific Rim, shares what’s on the minds of some of today’s leading brand-builders as they seek to evolve, grow, and manage their brands in 2024.
Jason Cieslak
May 2024
S+G Blog
What’s on the minds of brand leaders in 2024?
Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in tech, financial services, real estate and entertainment. Jason Cieslak, President, Pacific Rim, shares what’s on the minds of some of today’s leading brand-builders as they seek to evolve, grow, and manage their brands in 2024.
Jason Cieslak
May 2024
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
May 2024
S+G Blog
AI and brand management: how technology can keep creative output true to a brand’s identity
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
May 2024
S+G Blog
The formula for irrational love
Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.
Jenna Isken
April 2024
S+G Blog
The formula for irrational love
Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.
Jenna Isken
April 2024
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
April 2024
S+G Blog
AI, brands and the importance of simplicity with Philip Davies
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
April 2024
Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.
Patrick Kampff
March 2024
S+G Blog
Digital innovation in hospitality makes for simpler customer experiences
Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.
Patrick Kampff
March 2024