Internships are vital in guiding and kickstarting careers, as some of the most valuable life skills cannot be taught in a conventional classroom. During the past eight weeks working alongside seasoned brand experts, our interns adopted our simplicity mindset and learned to navigate the branding world in typical Siegel+Gale fashion: smart, nice, unstoppable and inclusive. As the summer draws to a close, our interns answer, "How has your work at Siegel+Gale changed the lens through which you view brands?"

Siegel+Gale

S+G Blog

A glimpse into the summer intern experience: 2023 edition

Internships are vital in guiding and kickstarting careers, as some of the most valuable life skills cannot be taught in a conventional classroom. During the past eight weeks working alongside seasoned brand experts, our interns adopted our simplicity mindset and learned to navigate the branding world in typical Siegel+Gale fashion: smart, nice, unstoppable and inclusive. As the summer draws to a close, our interns answer, "How has your work at Siegel+Gale changed the lens through which you view brands?"

Siegel+Gale

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with BorgWarner. For more than 130 years, BorgWarner has been a transformative global product leader bringing successful mobility innovation to market. Today, the brand is accelerating the world’s transition to eMobility—to help build a cleaner, healthier, safer future for all.

Siegel+Gale

S+G Blog

BorgWarner: Charging Forward

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with BorgWarner. For more than 130 years, BorgWarner has been a transformative global product leader bringing successful mobility innovation to market. Today, the brand is accelerating the world’s transition to eMobility—to help build a cleaner, healthier, safer future for all.

Siegel+Gale

This year, we focus our Pride efforts on providing branding tools that will create visibility and support for trans people. A group of our strategists, writers, namers, researchers and designers came together to use their talents and create expertly designed posters with creative lines to carry in upcoming Pride marches, parades and rallies.

Siegel+Gale

S+G Blog

Pride 2023: Creating tools for trans visibility and support

This year, we focus our Pride efforts on providing branding tools that will create visibility and support for trans people. A group of our strategists, writers, namers, researchers and designers came together to use their talents and create expertly designed posters with creative lines to carry in upcoming Pride marches, parades and rallies.

Siegel+Gale

With the arrival of spring comes the rebirth of life—and an awakening of brands from their blanding hibernation.  Brands such as Burberry and Louisa Parris have debuted new identities, ushering in a renaissance of vibrancy.  Let's explore the past, present and future of the blanding trend and offer three steps to banish the bland and to rejuvenate your brand.  

Clinton Clarke

S+G Blog

Bring the bold, banish the bland 

With the arrival of spring comes the rebirth of life—and an awakening of brands from their blanding hibernation.  Brands such as Burberry and Louisa Parris have debuted new identities, ushering in a renaissance of vibrancy.  Let's explore the past, present and future of the blanding trend and offer three steps to banish the bland and to rejuvenate your brand.  

Clinton Clarke

Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.

Gretchen Huestis

S+G Blog

Times may be changing, but the promises you make to employees never should

Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.

Gretchen Huestis

Our world is at a tipping point, making it critical for brands—and all of us—to focus on Environmental, Social and Governance (ESG). Recent attempts to politicize ESG as “woke capitalism” are misguided at best and potentially perilous.  

Siegel+Gale

S+G Blog

ESG Impact: progress over politics

Our world is at a tipping point, making it critical for brands—and all of us—to focus on Environmental, Social and Governance (ESG). Recent attempts to politicize ESG as “woke capitalism” are misguided at best and potentially perilous.  

Siegel+Gale

The return of business travel has been more a case of resuscitation than renaissance following the pandemic. The deeply uncertain economic outlook, full-throttle hybrid work patterns and growth in climate-conscious companies reducing their corporate travel have all led to a slow restart to the industry. Yet, meeting in person undeniably offers competitive advantage for businesses … Continued

Emma Lewis, Ben Osborne + Natasha Bowyer

S+G Blog

En route to sustainable: the business travel of tomorrow

The return of business travel has been more a case of resuscitation than renaissance following the pandemic. The deeply uncertain economic outlook, full-throttle hybrid work patterns and growth in climate-conscious companies reducing their corporate travel have all led to a slow restart to the industry. Yet, meeting in person undeniably offers competitive advantage for businesses … Continued

Emma Lewis, Ben Osborne + Natasha Bowyer

As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.

Jason Cieslak

S+G Blog

Time for the technology sector to grow up

As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.

Jason Cieslak

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale

S+G Blog

Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Siegel+Gale

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Siegel+Gale

S+G Blog

The importance of brand in a changing talent landscape

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Siegel+Gale