The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.

Siegel+Gale

S+G Blog

Want to drive innovation? Do these three things

The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.

Siegel+Gale

Howard Belk, our Co-CEO and Chief Creative Officer, was featured on Cheddar TV discussing our new report, which explores the significant benefits of simplicity in the workplace.

Howard Belk

S+G Blog

On the power of keeping it simple: Co-CEO Howard Belk featured on Cheddar TV

Howard Belk, our Co-CEO and Chief Creative Officer, was featured on Cheddar TV discussing our new report, which explores the significant benefits of simplicity in the workplace.

Howard Belk

Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.

Howard Belk

S+G Blog

Co-CEO and Chief Creative Officer, Howard Belk, featured on Sarder TV

Our Co-CEO and Chief Creative Officer, Howard Belk, was recently interviewed by Sarder TV. During the interview, he discussed many topics including brand strategy, simplicity, the challenges global companies face and his own career.

Howard Belk

18 months ago we came together with the aim of tackling the momentous changes facing automotive brands, insurers, legislators and related industries. We firmly believe that the narrative has focused for too long on the technologies that are revolutionising mobility. This report is our attempt to test the theory that we’re emotionally unprepared for automation - and that brands need to work harder to help us understand the benefits. We’re putting people back at that heart of the mobility story.

Siegel+Gale

S+G Blog

New Altermotiv report sheds light on the future of self-driving cars

18 months ago we came together with the aim of tackling the momentous changes facing automotive brands, insurers, legislators and related industries. We firmly believe that the narrative has focused for too long on the technologies that are revolutionising mobility. This report is our attempt to test the theory that we’re emotionally unprepared for automation - and that brands need to work harder to help us understand the benefits. We’re putting people back at that heart of the mobility story.

Siegel+Gale

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.

Aaron Hall

S+G Blog

Director of naming, Aaron Hall, on developing simpler naming guidelines

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.

Aaron Hall

Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.

Siegel+Gale

S+G Blog

Siegel+Gale’s work for Birchbox wins accolades in HOW Design Awards

Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.

Siegel+Gale

SAP faced a central challenge: a longtime industry leader in improving their customers' business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.

Siegel+Gale

S+G Blog

Siegel+Gale’s work for SAP is honored by the Clio Awards

SAP faced a central challenge: a longtime industry leader in improving their customers' business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.

Siegel+Gale

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.

Jason Hall

S+G Blog

BRAND BUILDING: Creative naming lead, Jason Hall, on keeping names alive after the final presentation

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.

Jason Hall

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. From disruptive new entrants to innovative established companies, it is clear that the brands that are breaking through are led by simplifiers.

Margaret Molloy

S+G Blog

Five untold approaches to innovation

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. From disruptive new entrants to innovative established companies, it is clear that the brands that are breaking through are led by simplifiers.

Margaret Molloy

People often think that generating and executing fresh ideas are the major challenges in naming a new product or service. This is true, but lately we’ve found the biggest hurdle is…decision-making. Here is your guide to navigating the world of decision-making.

Jason Hall

S+G Blog

BRAND BUILDING: Creative naming lead, Jason Hall, on navigating the decision-making process

People often think that generating and executing fresh ideas are the major challenges in naming a new product or service. This is true, but lately we’ve found the biggest hurdle is…decision-making. Here is your guide to navigating the world of decision-making.

Jason Hall