From July Fourth in the U.S. to Bastille Day in France, national holidays are a chance for the whole country to enjoy a little downtime and focus on the things that bring us closer. But in the UK, we seem to be in a bit of a muddle when it comes to naming our bank holidays. The Siegel+Gale naming team rolled up their sleeves and weighed in with some light-hearted suggestions.

Tom Heesom

S+G Blog

Renaming the UK’s bank holidays

From July Fourth in the U.S. to Bastille Day in France, national holidays are a chance for the whole country to enjoy a little downtime and focus on the things that bring us closer. But in the UK, we seem to be in a bit of a muddle when it comes to naming our bank holidays. The Siegel+Gale naming team rolled up their sleeves and weighed in with some light-hearted suggestions.

Tom Heesom

At a time when consumers expect the brands they buy to simultaneously represent what they believe in and deliver on their brand promise, how will you demonstrate your solidarity?

Siegel+Gale

S+G Blog

Building an inclusive brand: lessons from Charlottesville

At a time when consumers expect the brands they buy to simultaneously represent what they believe in and deliver on their brand promise, how will you demonstrate your solidarity?

Siegel+Gale

Last Friday marked the end of another summer intern program at Siegel+Gale. While it's always sad to see them go, we're delighted that this year's interns left us with 10 simple tips on how to implement our philosophy—simple is smart—in our writing.

Siegel+Gale

S+G Blog

10 tips to writing simply — from our summer interns

Last Friday marked the end of another summer intern program at Siegel+Gale. While it's always sad to see them go, we're delighted that this year's interns left us with 10 simple tips on how to implement our philosophy—simple is smart—in our writing.

Siegel+Gale

Startup founders and their companies don’t always stay a packaged deal. But when brand trust is diminishing, and the founder’s fingers are pried from the steering wheel, how can it recover? Without the visionary behind the brand, will Uber’s ability to innovate stall? Will Uber still be Uber? When a brand is at such a crossroads, what it comes down to is capable leadership.

Siegel+Gale

S+G Blog

Can Uber reinvent and reignite its brand?

Startup founders and their companies don’t always stay a packaged deal. But when brand trust is diminishing, and the founder’s fingers are pried from the steering wheel, how can it recover? Without the visionary behind the brand, will Uber’s ability to innovate stall? Will Uber still be Uber? When a brand is at such a crossroads, what it comes down to is capable leadership.

Siegel+Gale

Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD).

Aaron Hall

S+G Blog

What’s in a name? Aaron Hall discusses naming AMD’s Ryzen Threadripper

Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD).

Aaron Hall

Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible with developing their visual identity systems to produce a final product that is designed with strategic intent and inspired by uninhibited conceptualization.

Anne Swan

S+G Blog

Create like an artist but think like a strategist

Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible with developing their visual identity systems to produce a final product that is designed with strategic intent and inspired by uninhibited conceptualization.

Anne Swan

Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify.

Margaret Molloy

S+G Blog

CMO Perspectives: Margaret Molloy

Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify.

Margaret Molloy

We’re all used to experiences with a brand not being up to scratch, due to human error, tech fails or something occurring beyond anyone’s control. But even in these times, it’s when a brand can take a moment to bring a little delight or moment of lightheartedness into a customer’s day-to-day, or be able to escalate with an immediate response that really makes the difference.

Siegel+Gale

S+G Blog

When disaster strikes

We’re all used to experiences with a brand not being up to scratch, due to human error, tech fails or something occurring beyond anyone’s control. But even in these times, it’s when a brand can take a moment to bring a little delight or moment of lightheartedness into a customer’s day-to-day, or be able to escalate with an immediate response that really makes the difference.

Siegel+Gale

This year’s Google Developer conference ended and we did not see any shiny new phones or covetable home objects. But that doesn’t mean it was any less important. Google unveiled some amazing new features and services that continue to push forward in areas such as AI, AR and location services. Here are five key takeaways and considerations for how these advancements could influence your marketing plans this year.

Brian Crooks

S+G Blog

Google I/O 2017: Five trends to watch

This year’s Google Developer conference ended and we did not see any shiny new phones or covetable home objects. But that doesn’t mean it was any less important. Google unveiled some amazing new features and services that continue to push forward in areas such as AI, AR and location services. Here are five key takeaways and considerations for how these advancements could influence your marketing plans this year.

Brian Crooks

The discipline of branding is undergoing radical change as companies realize that customer experience—rather than clever words and artfully designed logos—drives trust, loyalty and retention. Co-CEO and chief strategy officer David Srere discusses the integral role simplicity plays in exceptional customer experience design.

David Srere

S+G Blog

Simplicity: The key to great customer experience

The discipline of branding is undergoing radical change as companies realize that customer experience—rather than clever words and artfully designed logos—drives trust, loyalty and retention. Co-CEO and chief strategy officer David Srere discusses the integral role simplicity plays in exceptional customer experience design.

David Srere