Trade wars, emission limits and competition from technology companies have all contributed to what is now a complex automotive landscape – and these factors have seen two-thirds of automotive brands slide down the rankings of our annual study, The World’s Simplest Brands. However, against this context, Honda has improved eight places.

Ben Osborne

S+G Blog

Honda maintains its lead as the world’s ‘Simplest Mobility Brand’

Trade wars, emission limits and competition from technology companies have all contributed to what is now a complex automotive landscape – and these factors have seen two-thirds of automotive brands slide down the rankings of our annual study, The World’s Simplest Brands. However, against this context, Honda has improved eight places.

Ben Osborne

It’s no secret that China is growing fast. As Chinese companies mature at home, they have sought new routes to growth in North America.

Jason Cieslak

S+G Blog

Why brand building is China’s key to the future

It’s no secret that China is growing fast. As Chinese companies mature at home, they have sought new routes to growth in North America.

Jason Cieslak

Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation.

Daniel K. Golden

S+G Blog

How brands can break through the noise and inspire organic innovation

Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation.

Daniel K. Golden

Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.

Siegel+Gale

S+G Blog

Netflix, ALDI and Google top our World’s Simplest Brands report

Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.

Siegel+Gale

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Joanna Komvopoulos

S+G Blog

The importance of brand in a changing talent landscape

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Joanna Komvopoulos

The futurist Ray Kurzweil, a modern Nostradamus, predicted that essential advances in digital pattern recognition and knowledge representation — the key components of intelligence — will make artificial intelligence possible and then commonplace. He argues “the age of intelligent machines” will change all aspects of society as we know it. That technology is here already.

Erik Mashkilleyson

S+G Blog

Future-proofing brands in the age of intelligent machines

The futurist Ray Kurzweil, a modern Nostradamus, predicted that essential advances in digital pattern recognition and knowledge representation — the key components of intelligence — will make artificial intelligence possible and then commonplace. He argues “the age of intelligent machines” will change all aspects of society as we know it. That technology is here already.

Erik Mashkilleyson

This article originally appeared on Quirk’s Media. A merger or acquisition is one of the largest shifts a business can undergo. It is a pivotal cultural, operational and financial inflection point that redefines a company’s business as well as its brand. Mergers and acquisitions (M&A) hit a record high in 2017, increasing 109 percent in … Continued

Marc Desmond

S+G Blog

3 questions research should answer in a merger or acquisition

This article originally appeared on Quirk’s Media. A merger or acquisition is one of the largest shifts a business can undergo. It is a pivotal cultural, operational and financial inflection point that redefines a company’s business as well as its brand. Mergers and acquisitions (M&A) hit a record high in 2017, increasing 109 percent in … Continued

Marc Desmond

At the top of the market, in an industry that traditionally hasn’t considered its marketing efforts a priority, it is more important than ever to differentiate yourself by clearly articulating your firm’s core proposition, to cut through the noise of your peers, and to clearly demonstrate the business practices and behaviours that provide better and more reliable returns than your competitors.

Camilla Butcher

S+G Blog

Public equity, public perception

At the top of the market, in an industry that traditionally hasn’t considered its marketing efforts a priority, it is more important than ever to differentiate yourself by clearly articulating your firm’s core proposition, to cut through the noise of your peers, and to clearly demonstrate the business practices and behaviours that provide better and more reliable returns than your competitors.

Camilla Butcher

Many workplace skills don’t come from school, but from internships. Studies have shown a strong correlation between internship experience and job prospects, but great work experience doesn’t just happen. It takes nurturing and time from managers and peers. We’re thrilled to host an ambitious group of interns every summer across our global offices. As summer draws to a … Continued

NYT

S+G Blog

Tales from a summer internship at Siegel+Gale

Many workplace skills don’t come from school, but from internships. Studies have shown a strong correlation between internship experience and job prospects, but great work experience doesn’t just happen. It takes nurturing and time from managers and peers. We’re thrilled to host an ambitious group of interns every summer across our global offices. As summer draws to a … Continued

NYT

What makes branding different than other forms of communication and experience? Co-CEO David Srere breaks it down in 3 simple concepts

David Srere

S+G Blog

What makes branding different?

What makes branding different than other forms of communication and experience? Co-CEO David Srere breaks it down in 3 simple concepts

David Srere