SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.
Simple Q&A is a blog feature in which we interview experts on all things relevant to branding, design, and simplicity. In this Q&A we speak with Kira Sea, senior designer, about her design approach.
This article originally appeared on Brand Experience Magazine. Words are tools. We invent them, collect them, employ them to build meaning and communicate the meaningful to others. We are taught how to use our words most effectively and persuasively from a very young age. We call it rhetoric. And one of our earliest and most […]
The pace of innovation, with its ceaseless introduction of new products, services, channels and markets, has radically altered how we approach design. Visual identity development was once thorough, deliberate and based on the premise that a brand’s identity should be enduring. However, the social media imperative—to interact with customers in real time—and declining marketing budgets have shortened timelines and required that once-sequential work streams run in parallel. Both the way we execute on design engagements and how we conceive the role design plays in telling brands’ stories are in various stages of revision. Let’s look at five ways design needs to deliver in 2018 to create successful brand identity.
Whatever void you hope to fill with a new product or service, you need a name. Otherwise there’s no way to pitch it, fund it, hype it, or even write home about it. Sure, you can put it off for a while and find some filler: Tom’s Thing or Project Pogo or Idea 7 or Disruption Opportunity or ‘Music App’. After all, before Yahoo, there was Jerry and David’s Guide to the World Wide Web. Before Google there was Backrub.
Simplicity Talks: a conversation exploring the issues and trends in the worlds of business and brand through the unique Siegel+Gale lens of simplic
Lloyd Blander is an expert at creating strategic designs and using them as effective marketing machines. Now a creative director at Siegel+Gale, he has worked with top clients such as American Express, Facebook and Microsoft, and lead campaigns of all sizes. He sat down with DesignRush to share where he finds his inspiration, how he motivates his team, and what businesses can do to ensure a successful partnership with a design or marketing company.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Joseph Pack, strategy analyst, about brand experience and the evolving role of augmented reality.
In a world where data has become a common denominator across business units, marketers have a new assignment: demonstrate the value of your brand and show your work. Finding the value of a brand is complicated but we have a methodology that makes it simple.
Merging brands is a process that requires changing the point of view and inviting customers into a new initiative. It is important for the process of a merger or acquisition to be done sensibly and methodically, while utilising the company’s marketing and brand management capabilities. Liana Dinghile, executive strategy and development director at Siegel+Gale, talks about success, challenges and communications within an M&A framework.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Diana O’Brien, CMO at Deloitte.