IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.
Siegel+Gale
December 2023
S+G Blog
The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success
IPO preparation is typically focused on financials; corporate governance, listing protocols, and publishing sensitive data keep people up at night. But those who truly win see beyond. Successful IPOs prepare their brands with the same care and attention as their balance sheets. Here’s a simple checklist to ensure your brand is fit to fight on the big day.
Siegel+Gale
December 2023
S+G Blog
Becoming Solventum
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.
Siegel+Gale
November 2023
S+G Blog
Becoming Solventum
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Solventum, the new independent health care company 3M plans to spin-off.
Siegel+Gale
November 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.
Siegel+Gale
November 2023
S+G Blog
Quicken at 40: new branding that looks to the future while honoring heritage
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Quicken, maker of America's best-selling personal finance software.
Siegel+Gale
November 2023
A compelling story that brings to life why prospective employees should pick you, and not only that but why they should stay: That’s how we define successful employer branding. It sounds simple. So, why do 57% of CEOs struggle to fill company positions in 2023? Attracting the best of the best In the post-pandemic era of … Continued
Emma Lewis
October 2023
S+G Blog
Employer branding for the energy industry made simple
A compelling story that brings to life why prospective employees should pick you, and not only that but why they should stay: That’s how we define successful employer branding. It sounds simple. So, why do 57% of CEOs struggle to fill company positions in 2023? Attracting the best of the best In the post-pandemic era of … Continued
Emma Lewis
October 2023
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Siegel+Gale
October 2023
S+G Blog
Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Siegel+Gale
October 2023
Senior Strategist, Emma Lewis, shares four key considerations for pharma CMOs looking to successfully propel their brand forward.
Emma Lewis
October 2023
S+G Blog
Harnessing the power of brand to navigate uncertainty in the pharmaceuticals industry
Senior Strategist, Emma Lewis, shares four key considerations for pharma CMOs looking to successfully propel their brand forward.
Emma Lewis
October 2023
Analicia Sotelo and Scott Wolman try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?
Analicia Sotelo + Scott Wolman
October 2023
S+G Blog
Is AI good news or bad news for branding? 3 smart uses for brand builders
Analicia Sotelo and Scott Wolman try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?
Analicia Sotelo + Scott Wolman
October 2023
S+G Blog
Drag up your brand
What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.
Siegel+Gale
September 2023
S+G Blog
Drag up your brand
What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.
Siegel+Gale
September 2023
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Omnicom Health Group (OHG). OHG is a global collective of diverse healthcare marketing and communications companies.
Siegel+Gale
September 2023
S+G Blog
Omnicom Health Group: changing lives for good
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work with Omnicom Health Group (OHG). OHG is a global collective of diverse healthcare marketing and communications companies.
Siegel+Gale
September 2023
In partnership with Microsoft, our global creative team harnessed the AI power of Bing Image Creator to imagine a series of fantastical sea creatures. Featured in the Microsoft Beach House at Cannes Lions 70, our designers' 18 submissions immersed audiences in a vibrant, underwater world—and underscored AI's ability to amplify our creativity and human ingenuity.
Siegel+Gale
August 2023
S+G Blog
Under the sea: unlocking new creative horizons with AI
In partnership with Microsoft, our global creative team harnessed the AI power of Bing Image Creator to imagine a series of fantastical sea creatures. Featured in the Microsoft Beach House at Cannes Lions 70, our designers' 18 submissions immersed audiences in a vibrant, underwater world—and underscored AI's ability to amplify our creativity and human ingenuity.
Siegel+Gale
August 2023