For this year’s AIGA Design Census, our design team set out to unravel a complex set of data and visualize its key message. The end result was “Design with Diversity in Mind,” the colorful short which shows the ethnic and educational breakout of over 13,000 designers that participated in the survey. With the main takeaway of “More Diversity. More Minds. More Ideas,” the imagery enables people to digest overarching concepts in a simple manner, highlighting the importance of closing design’s diversity gap in an impactful way.
Launched in December of 2017, the online census asked creatives from across design disciplines about their salaries, work environments, demographics, and education. The census recognizes the need for open source data about designers, for designers.
“The Design Census wanted to capture information beyond salaries,” says AIGA’s digital strategy director, Frank Migliorelli. “We want to really understand the industry beyond the basic numbers and look at things like working conditions, emerging trends, and designers’ concerns for the future.”