In an effort to provide additional clarity around “Defund the police movement,” we as a creative thinkers and simplifiers, applied our verbal and visual branding tools to elaborate on the language in an effort to help clarify the priorities of the “defund the police” phrase, and to further the vital conversation of criminal justice reform as an ultimate goal.
Nijel Taylor + Aaron Hall
June 2020
S+G Blog
Overhaul the system: Clarity during times of racial injustice
In an effort to provide additional clarity around “Defund the police movement,” we as a creative thinkers and simplifiers, applied our verbal and visual branding tools to elaborate on the language in an effort to help clarify the priorities of the “defund the police” phrase, and to further the vital conversation of criminal justice reform as an ultimate goal.
Nijel Taylor + Aaron Hall
June 2020
Emerging technology is perhaps the most dynamic and compelling part of industry today, and tech companies continue to rule the world, judging by the daily headlines, whether it’s Facebook, Amazon, Google, Apple or Uber. By the numbers, Apple and Microsoft compete for the top spot, with market capitalizations of over one trillion USD. The S&P … Continued
Liz Olsen
June 2020
S+G Blog
Tell me your story: Branding and emerging technology
Emerging technology is perhaps the most dynamic and compelling part of industry today, and tech companies continue to rule the world, judging by the daily headlines, whether it’s Facebook, Amazon, Google, Apple or Uber. By the numbers, Apple and Microsoft compete for the top spot, with market capitalizations of over one trillion USD. The S&P … Continued
Liz Olsen
June 2020
Normally, in difficult times, our instinct is to reach out, literally. Human touch and physical expression—a hug, a hand on a shoulder, a quiet look of concern, sitting next to someone and not saying anything—are powerful ways to show people we’re here for them. But what do we do when all that’s left is our voice?
Siegel+Gale
June 2020
S+G Blog
How to communicate with compassion when all we have is words
Normally, in difficult times, our instinct is to reach out, literally. Human touch and physical expression—a hug, a hand on a shoulder, a quiet look of concern, sitting next to someone and not saying anything—are powerful ways to show people we’re here for them. But what do we do when all that’s left is our voice?
Siegel+Gale
June 2020
S+G Blog
A new human normal
Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.
Siegel+Gale
June 2020
S+G Blog
A new human normal
Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.
Siegel+Gale
June 2020
How can a brand refresh its image and ensure that it stands out in the modern digital world while maintaining the heritage built in an analog world? And how can a logo be evolved for the digital world without sacrificing recognition? Here are three examples of brands successfully navigating this challenge.
Matteo Di Iorio
May 2020
S+G Blog
Change anything but the logo: Making brand identity fit for the digital world
How can a brand refresh its image and ensure that it stands out in the modern digital world while maintaining the heritage built in an analog world? And how can a logo be evolved for the digital world without sacrificing recognition? Here are three examples of brands successfully navigating this challenge.
Matteo Di Iorio
May 2020
S+G Blog
Creative isolation
People’s behaviors and expectations have changed drastically over this period of isolation. Now more than ever, people are scrutinizing and questioning whether the brands they know and love are relevant or truthful. Many brands will now find themselves out of alignment with these new needs and will need to reconsider their direction. Thankfully it seems to be a perfect time to take on the challenge in this renewed era of creativity.
James Snook
May 2020
S+G Blog
Creative isolation
People’s behaviors and expectations have changed drastically over this period of isolation. Now more than ever, people are scrutinizing and questioning whether the brands they know and love are relevant or truthful. Many brands will now find themselves out of alignment with these new needs and will need to reconsider their direction. Thankfully it seems to be a perfect time to take on the challenge in this renewed era of creativity.
James Snook
May 2020
According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.
Siegel + Gale
May 2020
S+G Blog
Financial Services need to wake up and smell the coffee
According to a survey from LendEdu, more than 1 out of 4 millennials (those born between 1981 and 1996) spend more on coffee each month than on their retirement savings.It’s just one example of the shifting financial habits and attitudes towards saving of this generation. Yet, while the spending and saving habits of millennials have changed from those of older generations, Financial Services brands are not keeping pace.
Siegel + Gale
May 2020
S+G Blog
Brand voice and crisis
Voice is important in times of crisis, not least because there’s an unprecedented volume of communication happening right now. Not all of these messages are coming from brands, but still, it’s important to keep in perspective just how dense the forest of communications is right now. It’s also instructive to examine how different brands are putting voice to good use in order to transcend the transactionality of the typical day-to-day and rise to the current occasion—or not doing so. Saying “we care, and we’re doing something” might seem cut-and-dry, but plenty of brands have been criticized for coming across as boastful or sales-focused in communicating their Covid-related efforts or responses.
Siegel+Gale
May 2020
S+G Blog
Brand voice and crisis
Voice is important in times of crisis, not least because there’s an unprecedented volume of communication happening right now. Not all of these messages are coming from brands, but still, it’s important to keep in perspective just how dense the forest of communications is right now. It’s also instructive to examine how different brands are putting voice to good use in order to transcend the transactionality of the typical day-to-day and rise to the current occasion—or not doing so. Saying “we care, and we’re doing something” might seem cut-and-dry, but plenty of brands have been criticized for coming across as boastful or sales-focused in communicating their Covid-related efforts or responses.
Siegel+Gale
May 2020
The onset of the COVID-19 pandemic is causing disruption in nearly every facet of our lives. There is uncertainty that lays ahead, but one thing is for certain. Life and business as we know it is altered, and this change is not just for the short-term. Companies must begin to embrace that this is a … Continued
Siegel+Gale
April 2020
S+G Blog
Embracing disruption from the inside-out: Talent strategies are vital
The onset of the COVID-19 pandemic is causing disruption in nearly every facet of our lives. There is uncertainty that lays ahead, but one thing is for certain. Life and business as we know it is altered, and this change is not just for the short-term. Companies must begin to embrace that this is a … Continued
Siegel+Gale
April 2020
Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is not forgotten: the brand.
Brian Rafferty
May 2020
S+G Blog
How to not forget brand ROI and still focus on the essential in uncertain times
Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is not forgotten: the brand.
Brian Rafferty
May 2020