Inspired by the energy and enthusiasm surrounding voter turnout, our New York design team reimagined the American voting emblem in a series of animations for people to download and share on their social channels.
Siegel+Gale
October 2020
S+G Blog
Election 2020: Reimagining the ‘I Voted’ sticker
Inspired by the energy and enthusiasm surrounding voter turnout, our New York design team reimagined the American voting emblem in a series of animations for people to download and share on their social channels.
Siegel+Gale
October 2020
S+G Blog
Future of Branding: Enduring brands
On Wednesday, October 21st, I led a panel to learn about resilience through five very different brands' experiences. From B2B to B2C, from aspirational to essential, these brands have confronted grueling trials, including economic upheaval, world wars and now, a global pandemic. But these agile marketers are braving the COVID-19 era by keeping one eye fixed on the past and another focused firmly on the future.
Margaret Molloy
October 2020
S+G Blog
Future of Branding: Enduring brands
On Wednesday, October 21st, I led a panel to learn about resilience through five very different brands' experiences. From B2B to B2C, from aspirational to essential, these brands have confronted grueling trials, including economic upheaval, world wars and now, a global pandemic. But these agile marketers are braving the COVID-19 era by keeping one eye fixed on the past and another focused firmly on the future.
Margaret Molloy
October 2020
On Wednesday, October 7th, I led a conversation with five global marketing leaders to explore creativity through the lens of how five brands are responding to the pandemic. Our lively discussion explored how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued.
Margaret Molloy
October 2020
S+G Blog
Future of Branding: Opportunity for creativity
On Wednesday, October 7th, I led a conversation with five global marketing leaders to explore creativity through the lens of how five brands are responding to the pandemic. Our lively discussion explored how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued.
Margaret Molloy
October 2020
S+G Blog
The myth of the “short name”
Whether it’s for a rebrand or a new brand, product or service, your company’s name(s) play a vital role in your brand experience. If you’ve been a brand marketer long enough, you will come to recognize and be asked to name to trends. The key problem with this ask is that trends disappear, and what you’re left with is a neon sign of a forgotten time.
Siegel+Gale
September 2020
S+G Blog
The myth of the “short name”
Whether it’s for a rebrand or a new brand, product or service, your company’s name(s) play a vital role in your brand experience. If you’ve been a brand marketer long enough, you will come to recognize and be asked to name to trends. The key problem with this ask is that trends disappear, and what you’re left with is a neon sign of a forgotten time.
Siegel+Gale
September 2020
On Wednesday, September 23rd, I led a conversation with five global marketing leaders to explore brand building and brand partnerships in the COVID-19 era. Our conversation touched on how the pandemic has reinforced the criticality of connection, the value of open and honest communication amongst partners and what happens when businesses and communities unite for a common goal. In closing, I asked our panelists: What are the most important factors in successful brand partnerships, and what is your commitment to building successful partnerships for your brand? Here’s what they had to say.
Margaret Molloy
September 2020
S+G Blog
Future of Branding: Brand partnerships
On Wednesday, September 23rd, I led a conversation with five global marketing leaders to explore brand building and brand partnerships in the COVID-19 era. Our conversation touched on how the pandemic has reinforced the criticality of connection, the value of open and honest communication amongst partners and what happens when businesses and communities unite for a common goal. In closing, I asked our panelists: What are the most important factors in successful brand partnerships, and what is your commitment to building successful partnerships for your brand? Here’s what they had to say.
Margaret Molloy
September 2020
S+G Blog
What is freedom? SUVs versus EVs
In August 2020, The Global Action Plan cited polling results suggesting that the UK public wants to see government encourage car manufacturers to produce more Electric Vehicles (EVs). It would stand to reason that given the focus on their children, parents would be eager to invest in a form of transport that ensures the safety of future generations. But how do parents feel about the prospect of switching to EVs and abandoning their trusty family SUVs?
James Moretti
September 2020
S+G Blog
What is freedom? SUVs versus EVs
In August 2020, The Global Action Plan cited polling results suggesting that the UK public wants to see government encourage car manufacturers to produce more Electric Vehicles (EVs). It would stand to reason that given the focus on their children, parents would be eager to invest in a form of transport that ensures the safety of future generations. But how do parents feel about the prospect of switching to EVs and abandoning their trusty family SUVs?
James Moretti
September 2020
S+G Blog
How to name future global diseases
COVID-19 and disease names like it lack clarity, which leads to their inconsistent use in communications. This not only potentially dilutes their impact, but also gives people an opportunity to simplify and/or coin their own new names for the disease. As we know, this led to racist epithets like China Virus and Kung-flu for COVID-19. What can we do from a naming perspective to prevent confusion around the next virus that goes global?
Aaron Hall
September 2020
S+G Blog
How to name future global diseases
COVID-19 and disease names like it lack clarity, which leads to their inconsistent use in communications. This not only potentially dilutes their impact, but also gives people an opportunity to simplify and/or coin their own new names for the disease. As we know, this led to racist epithets like China Virus and Kung-flu for COVID-19. What can we do from a naming perspective to prevent confusion around the next virus that goes global?
Aaron Hall
September 2020
The concept of “purpose-driven” brands has developed into a mainstay term over the past few years as consumers become more attuned to what companies really stand for. But what motivates consumers to seek brands that are similar to themselves and their values?
Karli Buescher
September 2020
S+G Blog
Cognitive dissonance and purpose-driven brands
The concept of “purpose-driven” brands has developed into a mainstay term over the past few years as consumers become more attuned to what companies really stand for. But what motivates consumers to seek brands that are similar to themselves and their values?
Karli Buescher
September 2020
This article originally appeared in B2B Marketing. For too long, companies have struggled to place a dollar value on their brands. A new methodology for ascertaining brand value is required—and attainable. Today, few marketers would question that there is value in possessing a strong brand. The strength and valuation of iconic companies such as Apple … Continued
Brian Rafferty
March 2020
S+G Blog
The future of branding: A better way to assess brand ROI
This article originally appeared in B2B Marketing. For too long, companies have struggled to place a dollar value on their brands. A new methodology for ascertaining brand value is required—and attainable. Today, few marketers would question that there is value in possessing a strong brand. The strength and valuation of iconic companies such as Apple … Continued
Brian Rafferty
March 2020
There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days. The underlying principles that guide effective communications in times of great urgency apply in more ordinary times as well.
Billy Kingsland
September 2020
S+G Blog
Simple communications are crucial now—and always
There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days. The underlying principles that guide effective communications in times of great urgency apply in more ordinary times as well.
Billy Kingsland
September 2020