With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.

Jason Cieslak

S+G Blog

How brands can remain relevant in today’s service economy

With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.

Jason Cieslak

Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.

Siegel+Gale

S+G Blog

Siegel+Gale Shanghai expands strategy practice with appointment of Feifei Xu

Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.

Siegel+Gale

What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather insights, we spoke with leaders across our global offices. Whether it is brands taking a stance on hot-button issues, or states across the US preparing … Continued

Siegel+Gale

S+G Blog

The future of brand building in 2020: 17 predictions for the year ahead

What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather insights, we spoke with leaders across our global offices. Whether it is brands taking a stance on hot-button issues, or states across the US preparing … Continued

Siegel+Gale

Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.

Katie Conway

S+G Blog

2020 scorecard: Five ways to assess your brand’s health

Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.

Katie Conway

Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.

Philip Davies

S+G Blog

Fintechs must ‘sell simplicity’ to carve out competitive advantage

Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.

Philip Davies

At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.

Jason Cieslak

S+G Blog

The California Consumer Privacy Act: What it means for companies and consumers

At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.

Jason Cieslak

Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless.

Aaron Hall

S+G Blog

5 naming myths that need to be debunked once and for all

Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless.

Aaron Hall

This article originally appeared in Real Business At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand? Our healthcare can ironically be described as a good ‘sick-care’ system. Better healthcare means moving beyond a set of … Continued

Siegel+Gale

S+G Blog

Can rebranding the healthcare business help save lives?

This article originally appeared in Real Business At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand? Our healthcare can ironically be described as a good ‘sick-care’ system. Better healthcare means moving beyond a set of … Continued

Siegel+Gale

While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It is the first word of your story: a tangible asset. When it comes to developing names for businesses and products, people tend to underestimate the … Continued

Siegel+Gale Naming

S+G Blog

Walk that name back

While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It is the first word of your story: a tangible asset. When it comes to developing names for businesses and products, people tend to underestimate the … Continued

Siegel+Gale Naming

How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. Logos Now sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.

Brian Rafferty

S+G Blog

Logos Now: What makes a logo design memorable?

How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. Logos Now sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.

Brian Rafferty