The onset of the COVID-19 pandemic is causing disruption in nearly every facet of our lives. There is uncertainty that lays ahead, but one thing is for certain. Life and business as we know it is altered, and this change is not just for the short-term. Companies must begin to embrace that this is a fast forced evolution; and more so that there are steadfast components of this change that will stick around long after the pandemic is written into history…
Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is not forgotten: the brand.
Brian Rafferty
May 2020
COVID-19
Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is not forgotten: the brand.
Brian Rafferty
May 2020