Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is not forgotten: the brand.
Brian Rafferty
May 2020
S+G Blog
How to not forget brand ROI and still focus on the essential in uncertain times
Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is not forgotten: the brand.
Brian Rafferty
May 2020
We can learn from recent crises to inform how brands should react and adapt to the current environment. Using past recessions and the 9/11 terrorist attacks as historical guides, here are six strategic behaviors to help your brand navigate a yet-to-be-defined future.
Kaitlin Smith
April 2020
S+G Blog
Six behaviors for brands in times of crisis and recession
We can learn from recent crises to inform how brands should react and adapt to the current environment. Using past recessions and the 9/11 terrorist attacks as historical guides, here are six strategic behaviors to help your brand navigate a yet-to-be-defined future.
Kaitlin Smith
April 2020
S+G Blog
Each for equal
In these extraordinary times of physical separation, I am reminded of the beautiful feelings of togetherness and purpose we experienced in March 2020 when I hosted the Siegel+Gale International Women’s Day celebration with 300-plus CMOs and guests across five cities: London, Zurich, New York City, Los Angeles and San Francisco.
Margaret Molloy
April 2020
S+G Blog
Each for equal
In these extraordinary times of physical separation, I am reminded of the beautiful feelings of togetherness and purpose we experienced in March 2020 when I hosted the Siegel+Gale International Women’s Day celebration with 300-plus CMOs and guests across five cities: London, Zurich, New York City, Los Angeles and San Francisco.
Margaret Molloy
April 2020
Brand is a compass for familiar territories and uncharted waters. Doubling down on brand values during challenging times delivers organizational direction when it matters most. The teams that will be able to accomplish this throughout this global health crisis will emerge more robust.
Siegel+Gale
April 2020
S+G Blog
3 simple steps to foster employee engagement during unprecedented times
Brand is a compass for familiar territories and uncharted waters. Doubling down on brand values during challenging times delivers organizational direction when it matters most. The teams that will be able to accomplish this throughout this global health crisis will emerge more robust.
Siegel+Gale
April 2020
S+G Blog
Bringing simplicity to trying times
We see the difficult road ahead as a clarion call for simplicity. We see the obstacles in our path as an invitation for kindness. And as our world faces down this common foe, we’re ready to take complexity out of the challenge.
David Srere + Howard Belk
March 2020
S+G Blog
Bringing simplicity to trying times
We see the difficult road ahead as a clarion call for simplicity. We see the obstacles in our path as an invitation for kindness. And as our world faces down this common foe, we’re ready to take complexity out of the challenge.
David Srere + Howard Belk
March 2020
This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued
Aaron Hall
March 2020
S+G Blog
4 company naming strategies that helped me name my dog
This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the most challenging naming projects I’ve ever faced was when I had to choose a name for my first dog. Luckily, I was able to rely … Continued
Aaron Hall
March 2020
In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.
Jenna Isken
March 2020
S+G Blog
The technology tightrope setup by brand experience
In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.
Jenna Isken
March 2020
S+G Blog
Designer spotlight on…Nijel Taylor
We’re a global team of thinkers, dreamers and builders. In our new Spotlight on… series, we feature one of our expert practitioners. Here, Nijel Taylor, Design Director, based in our New York office, talks about the importance of collaboration, his aversion to “design snobs,” How would you describe your design style? I don’t consider my … Continued
Nijel Taylor
March 2020
S+G Blog
Designer spotlight on…Nijel Taylor
We’re a global team of thinkers, dreamers and builders. In our new Spotlight on… series, we feature one of our expert practitioners. Here, Nijel Taylor, Design Director, based in our New York office, talks about the importance of collaboration, his aversion to “design snobs,” How would you describe your design style? I don’t consider my … Continued
Nijel Taylor
March 2020
Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.
Aaron Hall
February 2020
S+G Blog
Renaming climate change: Can a new name finally make us take action?
Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.
Aaron Hall
February 2020
To kick off the New Year, Siegel+Gale welcomed colleagues, clients and friends to a special edition of The Marketing Society’s Uncomfortable Breakfast series to highlight visual storytelling in the age of inclusion. As New York Chair of The Marketing Society, I moderated a panel comprised of the city’s top marketers from brands that are championing diversity … Continued
Margaret Molloy
February 2020
S+G Blog
Visual storytelling in the age of inclusion
To kick off the New Year, Siegel+Gale welcomed colleagues, clients and friends to a special edition of The Marketing Society’s Uncomfortable Breakfast series to highlight visual storytelling in the age of inclusion. As New York Chair of The Marketing Society, I moderated a panel comprised of the city’s top marketers from brands that are championing diversity … Continued
Margaret Molloy
February 2020