Where we lead
Industry
Healthcare
Financial services
Technology
Business challenge
M&A / Spin-off
Rebrand
Press Room
As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
Siegel+Gale
Insights
Digital innovation in hospitality makes for simpler customer experiences
Patrick Kampff
AI
How to pick a name for your AI startup
How auto brands can transform the consumer experience
Miranda Wolf
Brand promises, delivered: moments of truth
Ben Osborne
News
In the news | World's Simplest Brands Tenth Edition
S+G Blog
In memoriam Gloria Siegel
Howard Belk + David Srere
Simply Smarter: A brand experience newsletter (February 2024)
Healthcare is complex, but patient interactions don’t have to be
Lisa Kane
SMPL Q+A
The power of Brand-led Change
Streaming services in the age of overchoice: finding clarity amidst industry complexity
Jenna Isken
How airlines can take off with simplicity-first solutions
Amy Chen
Media Mentions
Simply Smarter: A brand experience newsletter (December 2023)
Events
And the award goes to: a recap of Siegel+Gale's honors in 2023
The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success
Subscribe to our newsletter