Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
Insights
Netflix, ALDI and Google top our World’s Simplest Brands report
Brian Rafferty
News
7 ways to align sales and marketing amidst a rebrand
Siegel+Gale
S+G Blog
Private equity, public perception
Camilla Butcher
Tales from a summer internship at Siegel+Gale
NYT
SMPL Q+A
4 questions on M&A in healthcare with Lisa Kane
Lisa Kane
Design with Diversity in Mind — AIGA Design Census
Why metaphors make powerful brand names
Gabriele Zamora
Five ways to create successful brand identity
10 considerations when naming your business
Creative Director Lloyd Blander on design inspiration and motivation
Lloyd Blander
Measuring brand value: A methodology that makes it simple
Margaret Molloy
The recipe for success in M&A
The pivotal role of creativity in brand building: Q&A with Howard Belk
Howard Belk
What impact do acquisitions have on brand architecture?
Three key factors necessary for M&A success
Subscribe to our newsletter