Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
News
Wyndham Destinations unveils new timeshare club branding
Siegel+Gale
Snapchat 2019: Why simplicity is the way forward for the social media platform
Got Mazoon? Exploring Oman’s first dairy brand
Zouheir Zoueihed + Dalia Fawaz
Does United Airlines’ livery revamp matter?
Katie Conway
Insights
Simplicity is the new premium for travel and hospitality
Netflix, ALDI and Google top our World’s Simplest Brands report
Brian Rafferty
7 ways to align sales and marketing amidst a rebrand
S+G Blog
Private equity, public perception
Camilla Butcher
Tales from a summer internship at Siegel+Gale
NYT
SMPL Q+A
4 questions on M&A in healthcare with Lisa Kane
Lisa Kane
Design with Diversity in Mind — AIGA Design Census
Why metaphors make powerful brand names
Gabriele Zamora
Five ways to create successful brand identity
10 considerations when naming your business
Creative Director Lloyd Blander on design inspiration and motivation
Lloyd Blander
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