We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other vacation clubs.
“The core of defining a simple, powerful idea for these two brands was truly understanding the unique needs and desires of the two different owner populations, as well as how they each fit into Wyndham Destinations’ portfolio and growth strategies,” said Daniel K. Golden, group strategy director at global branding firm, Siegel+Gale. “With Club Wyndham and WorldMark by Wyndham, our goal was to define and develop new brand experiences that owners could connect to, and, very importantly, a clear and focused way for Wyndham to sell them to different targets. Through an immersive program that included property tours, sales center visits, leadership interviews, and owner focus groups, we developed a go-to-market strategy and new visual identity to help them deploy their brands effectively and consistently.”
Read the official announcement from Wyndham Destinations here.