Ben Osborne, our Head of Insights, was joined by Philip Davies, our President, EMEA, for a conversation on fact-based branding.
Insights
Unlocking Brand: Measurement over Management
Ben Osborne, our Head of Insights, was joined by Philip Davies, our President, EMEA, for a conversation on fact-based branding.
Margaret Molloy, our Global CMO, hosted a conversation with six global marketing executives and a special guest that explored how brands can authentically celebrate Black History Month and consistently cultivate inclusive storytelling.
February 2022
Broadcast
CMO Panel: Black Leadership + Inclusive Storytelling
Margaret Molloy, our Global CMO, hosted a conversation with six global marketing executives and a special guest that explored how brands can authentically celebrate Black History Month and consistently cultivate inclusive storytelling.
February 2022
The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right.
Siegel+Gale
February 2022
News
By playing a long game, the Commanders scored big with their rebrand
The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right.
Siegel+Gale
February 2022
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Siegel+Gale
February 2022
Media Mentions
Organic Retail: Ten steps to consider for modern retail brands to win
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Siegel+Gale
February 2022
“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.
Siegel+Gale
February 2022
Insights
In their words: Healthcare looking to the future
“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.
Siegel+Gale
February 2022
We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.
Siegel+Gale
January 2022
S+G Blog
The customer (experience) is always right
We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.
Siegel+Gale
January 2022
Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.
Brian Rafferty
January 2022
News
From premium products to premium experiences, consumers want radical simplicity
Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.
Brian Rafferty
January 2022
Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.
Sophie Lutman
December 2021
News
Five minutes with: Sophie Lutman on removing complexity
Leaders can come in all shapes and sizes - including bright and colorful creative ones. The born-and-raised Londoner, Sophie Lutman, has forged a career out of creativity that spans over 25 years. In various creative director roles, Lutman has worked with the likes of BBC, Telefonica, Capgemini, Credit Suisse, Deloitte, and EY, to bring their ideas to life. Months before the pandemic swept the UK and changed our working lives for good, she joined Siegel+Gale to head up its EMEA creative division. Like most leaders, her latest challenge has been guiding her team through the new challenges that working from home brings, including its limitations to collaborating on client briefs and stifling creativity.
Sophie Lutman
December 2021
Future of Branding
Future of Branding: CMOs on Corporate Public Boards
On November 16, I hosted a Future of Branding panel where along with six CMOs, we unraveled the mystery of CMOs and corporate governance. We were also joined by a special guest, Richard Sanderson, Marketing, Communications & Sales Practice Leader, Spencer Stuart. Together we explored the unique value a CMO brings to a public board, managing multiple commitments, diversifying the makeup of boards and how serving on a public board can inform a CMO's day job, ultimately benefiting the brands they lead.
Margaret Molloy
November 2021
Future of Branding
Future of Branding: CMOs on Corporate Public Boards
On November 16, I hosted a Future of Branding panel where along with six CMOs, we unraveled the mystery of CMOs and corporate governance. We were also joined by a special guest, Richard Sanderson, Marketing, Communications & Sales Practice Leader, Spencer Stuart. Together we explored the unique value a CMO brings to a public board, managing multiple commitments, diversifying the makeup of boards and how serving on a public board can inform a CMO's day job, ultimately benefiting the brands they lead.
Margaret Molloy
November 2021
Our global CMO, Margaret Molloy, hosts a conversation with six global marketing leaders/board members and a leading headhunter for a conversation on marketing's place in the boardroom.
November 2021
Broadcast
CMO Panel: CMOs on Corporate Public Boards
Our global CMO, Margaret Molloy, hosts a conversation with six global marketing leaders/board members and a leading headhunter for a conversation on marketing's place in the boardroom.
November 2021