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Navigating brand management in the current era of corporate spin-offs
Howard Belk
For CMOs, navigating a corporate spin-off involves more than just preserving brand equity. It also entails creating entirely new brand ecosystems.
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Producing Solventum brand assets together
Siegel+Gale
Solventum Brand Central. One simple hub. Brand clarity—everywhere
3 questions research should answer in a merger or acquisition
Marc Desmond
The United States Steel drama: How branding can forge a unified future
The role of brand in M&A: Technology
Hope Schmalzried + Aaron Hall
The role of brand in M&A: Healthcare
Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry
The role of brand in M&A: Financial Services
The role of brand in M&A: Energy
Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger
How to protect and enhance brand value after a merger, split or spin-off
The role of brand in a M&A or spin-off
Syngenta
Brand building for the coming wave of corporate M&A
Healthcare M&A on the rise: 5 principles for creating a new brand that resonates
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