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M&A / Spin-off

The five brand realities that make spin-offs so complex

Jason Cieslak

Spin-offs are some of the hardest brand work we do. Not because the mechanics are complicated when one company becomes two. But because spin-offs force you to build a brand identity from nothing.

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M&A / Spin-off

Producing Solventum brand assets together

Siegel+Gale

M&A / Spin-off

Solventum Brand Central. One simple hub. Brand clarity—everywhere

Siegel+Gale

M&A / Spin-off

3 questions research should answer in a merger or acquisition

Marc Desmond

M&A / Spin-off

The United States Steel drama: How branding can forge a unified future

Howard Belk

M&A / Spin-off

Navigating brand management in the current era of corporate spin-offs

Howard Belk

M&A / Spin-off

The role of brand in M&A: Technology

Hope Schmalzried + Aaron Hall

M&A / Spin-off

The role of brand in M&A: Healthcare

Hope Schmalzried + Aaron Hall

M&A / Spin-off

Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry

Siegel+Gale

M&A / Spin-off

The role of brand in M&A: Financial Services

Hope Schmalzried + Aaron Hall

M&A / Spin-off

The role of brand in M&A: Energy

Hope Schmalzried + Aaron Hall

M&A / Spin-off

Warner Bros. Discovery: Building a bold new brand for an iconic entertainment merger

Siegel+Gale

M&A / Spin-off

How to protect and enhance brand value after a merger, split or spin-off

Siegel+Gale

M&A / Spin-off

The role of brand in a M&A or spin-off

Siegel+Gale

M&A / Spin-off

Syngenta

Siegel+Gale

M&A / Spin-off

Brand building for the coming wave of corporate M&A

Howard Belk

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