Ideas for what’s next

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Does America have a branding problem?

Siegel+Gale

This article originally appeared in Vogue. From Hollywood to the Disney Channel and Coca-Cola to Levi’s, for much of the 20th century, America was the nucleus of pop culture. Its …

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The biggest World Cup ever. Will it be the best?

Philip Davies

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The NBA celebrates eighty years. How did its iconic logo generate billions of dollars?

Siegel+Gale

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Health brands you’ll see during the 2026 FIFA World Cup

Siegel+Gale

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In FIFA-tied corporate campaign, Bristol Myers Squibb 'Won't Lose'

Siegel+Gale

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Bristol Myers Squibb ties science to soccer in World Cup campaign voiced by Ali Krieger

Siegel+Gale

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Clarity is the last unfair advantage

Patrick Kampff

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Weaving a new thread for Craft Contemporary

Siegel+Gale

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Donald Trump’s war on ‘woke’ splits the fortunes of US brands

Siegel+Gale

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The biggest brand trends coming in 2026

Jason Cieslak

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The future isn’t what it used to be

Philip Davies

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The innovator’s dilemma

Patrick Kampff

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A new urgency for simplicity in today’s world

Dory Ellis Garfinkle

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Rebranding into the unknown

Dory Ellis Garfinkle

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Live from Advertising Week NY: Dory Ellis Garfinkle

Siegel+Gale

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Branding under pressure: simplifying energy’s biggest challenges

Ben Osborne

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