Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
All
News
AI
Insights
When workshops work
Sadie Dyer
Strategy isn’t a deck. It’s decisions. Yet too often, ideas get trapped in rounds of PowerPoint. Present. Get feedback. Revise. Repeat. The deck itself takes on more importance than the …
Learn more
The innovator’s dilemma
Patrick Kampff
A new urgency for simplicity in today’s world
Dory Ellis Garfinkle
Reality Check: The real value of AI for branding
Siegel+Gale
Branding in an era of complexity: Insights from Howard Belk
Rebranding into the unknown
Live from Advertising Week NY: Dory Ellis Garfinkle
Branding under pressure: simplifying energy’s biggest challenges
Ben Osborne
Howard Belk on trust, clarity and authenticity in finance
Beyond algorithms: why vision demands originals
Cannes conversations with Philip Davies: The beauty of simplicity
Philip Davies
Changemaker Series: Gretchen Huestis
Gretchen Huestis
Transforming Cotality: building a brand for the future
My first year as CMO at Siegel+Gale: advice for “new” leadership
Naming in 2025 is tricky. Here are 8 fake company names we love.
Michelle Duda
Marketing in 2025: the trends that will define our future
Subscribe to our newsletter