Energy

A clearer story for a changing world

We help energy brands explain their evolution—what’s shifting, why it matters, and how they’ll deliver

We’ve done this before

Energy expertise

Shearwater

Modernizing a geoscience leader for a sustainable new era

Mer

Preparing for change in the energy industry

BW Offshore

Refreshing a brand with a mission

Shenergy

Revitalizing for diversity

NOV

Reenergizing one of the biggest players in oil and gas

Tabreed

Refreshing a brand as a catalyst for change

Bapco

Revitalizing a historic pioneer

Established as a leader in the Geoservices industry, Shearwater needed a brand identity that reflected their position in the sector and their expansive vision. They engaged Siegel+Gale to develop a bold purpose-led brand platform centred on their quest to uncover unknowns and contribute to energy security. Simplicity, a cornerstone of the collaboration, enabled the development of a compelling story and brand that effortlessly cuts through.”

Duncan Kelly, Associate Creative Director, Siegel+Gale

Our latest thinking

Energy ideas

M&A / Spin-off

The role of brand in M&A: Energy

Hope Schmalzried + Aaron Hall

More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, our branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology, and financial services sectors. First up, they explore the energy sector…

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Insights

Branding under pressure: simplifying energy’s biggest challenges

Ben Osborne

Insights

Employer branding for the energy industry made simple

Emma Lewis

S+G Blog

ESG Impact: progress over politics

Siegel+Gale