Brand alignment

Your brand may look and sound great on paper, but how does it work in real life? How can you get all your people to buy into your brand strategy and, more importantly, walk the talk?

A powerful brand lives up to its potential when it informs and influences everything the organization says and does. Brand alignment turns strategy into reality, creating compelling customer experiences, fundamentally aligning your internal brand culture, and helping partners become your brand ambassadors. Building and nurturing this “culture of brand” is often overlooked, but it’s essential to unleash the power of your organization to deliver on your brand promise consistently and coherently.

Once we’ve helped you develop your strategic brand platform, we don’t leave you with a PowerPoint deck and a “Good luck!” Instead, we roll up our sleeves and put the knowledge we gleaned of your organization to practical use—identifying specific opportunities to drive brand-reinforcing behavior, and helping you set realistic priorities for truly embedding the brand in your employees’ everyday lives. Touching on interactions as diverse as performance reviews, employee communications, training programs, physical environments, and processes and procedures, we give you the tools you need to perpetuate an inspiring, deeply branded culture.


Opinions that inspire

Brand Alignment in the face of uncertainty

With less than a year left before the most significant parts of healthcare reform bill takes effect, extending health insurance to 14 million more Americans, hospitals are scrambling to prepare....