We are the simplicity company

Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential.

What we do

What’s your challenge?

Simplicity is timeless

Almost 50 years ago, Alan Siegel built Siegel+Gale on the premise that simple is smart. It’s a philosophy that guided the design of the iconic NBA logo, and it helped forever change how Americans pay taxes with the 1040EZ. To this day, our passion for simplicity inspires us to deliver work that’s unexpectedly fresh and remarkably clear.

Over time, we’ve proven what Alan has always known—that simplicity pays, and that organizations that embrace it reap the rewards: Employees innovate more. Customers pay more. Businesses thrive.

 

Simplicity has always been the answer.

Our clients have experienced what simplicity can do

  • AARP
  • Abu Dhabi Water & Electricity Authority
  • Activision
  • Acura
  • Adecco
  • Adobe
  • Aetna
  • Agility
  • Allstate
  • American Express
  • American General Life Companies
  • American Jewish Committee (AJC)
  • American Red Cross
  • American Theatre Wing
  • Ameya Preserve
  • Anayou
  • Anthem Blue Cross and Blue Shield
  • Aricent Group
  • Assurant Health
  • AT&T
  • Bank Hapoalim
  • Bank of America
  • BankBoston
  • Bayer
  • Baylor Health Care System
  • Beget
  • Bella
  • Berklee College of Music
  • Best Friends Animal Society
  • Better Homes and Gardens
  • BioMed Realty
  • Blizoo
  • BMG
  • Boise
  • Breastcancer.org
  • Bridgepoint Education
  • BrightFocus Foundation
  • Buena Vista Home Entertainment
  • Buffalo Bill Center of the West
  • Caesars Entertainment
  • Capmark Financial Group
  • Caterpillar
  • CB Richard Ellis
  • CBS
  • CEMEX
  • Centers for Medicare & Medicaid Services
  • Chemtura Corporation
  • Chevron
  • Children’s Hospital Los Angeles
  • China Youth Development Foundation
  • Chubb Group of Insurance Companies
  • Citigroup
  • Clean Energy
  • Cleveland Clinic
  • CNBC
  • Comcast Corporation
  • Conexant Systems
  • Conservation Services Group
  • CooperVision
  • Cummins
  • CureSearch for Children’s Cancer
  • DAIICHI SANKYO COMPANY
  • Danone
  • Dell
  • Delta Energy Systems
  • Demand Media
  • DeWitt Stern
  • Dolce
  • Dollie & Me (a Kahn Lucas brand)
  • Dominion
  • Dow Chemical
  • Dupont
  • Eaton Corporation
  • ECMC
  • El Al Airlines
  • EmblemHealth
  • Equa bank
  • ESPN Zone
  • Ethicon
  • Eurotel
  • Experian Information Solutions
  • Fidelity Investments
  • FileNet Content Manager
  • First Midwest Bank
  • Florida State University
  • FMC Technologies
  • Four Seasons Hotel and Resorts
  • Free Library of Philadelphia
  • Gartner
  • GE Capital
  • Genworth Financial
  • Girl Scouts of the USA
  • Girls Write Now
  • GMAC
  • Harley-Davidson Motor Company
  • HayGroup
  • Health Net
  • Hightail
  • Hilton Hotels
  • HNTB
  • HP
  • IBM
  • ICBC
  • Independence Blue Cross
  • Ingersoll Rand
  • Intelsat
  • Internal Revenue Service
  • International Center for Journalists (ICFJ)
  • International Center of Photography
  • International Islamic Trade Finance Corporation (ITFC)
  • Intuit
  • Investors Group
  • James Hardie Building Products
  • Jiffy Lube
  • John Hopkins Carey Business School
  • John Jay College of Criminal Justice
  • JP Morgan Chase
  • KAUST (King Abdullah University of Science and Technology)
  • Kemper Preferred
  • KeyBank
  • Kroll Bond Ratings
  • LexisNexis
  • Lexus
  • Li & Fung
  • Li-Ning
  • Life Technologies Corporation
  • Lincoln Financial Group
  • Lockheed Martin
  • LyondellBasell
  • MasterCard
  • Maxim Integrated
  • Maybelline
  • mba.com
  • McAfee
  • McGraw Hill Financial
  • McKesson
  • Medtronic
  • Merrill Lynch
  • Metropolitan Transportation Authority
  • Microsoft
  • MindTree
  • Mirant
  • Monster
  • Motorola Solutions
  • Mount Sinai Medical Center
  • National Basketball Association (NBA)
  • Nationwide
  • Nestlé
  • NETGEAR
  • NetJets
  • Neustar
  • New Zealand
  • NICE Systems
  • Norsk Hydro
  • Novartis
  • NQ Mobile
  • NYCE Payments Network
  • Outerwall
  • Panasonic
  • Penske
  • Pfizer
  • Phoenix House
  • Pillsbury
  • PNC
  • Port of Long Beach
  • Prakti
  • Progressive
  • Prudential Financial
  • Qatar Telecom (Qtel)
  • Qualcomm
  • Quest Diagnostics
  • Radio City Music Hall
  • Rave
  • RMJM
  • Robert Wood Johnson Foundation
  • Ronald Reagan Presidential Foundation and Library
  • Rotary
  • SAG-AFTRA
  • SAIC
  • Samsung
  • Sandisk
  • SAP
  • Saudi Aramco
  • Saunders
  • Scotiabank
  • Securities and Exchange Commission
  • Shatterproof
  • ShoZu
  • SLAC National Accelerator Laboratory
  • Solomon R. Guggenheim Museum
  • Sony PlayStation
  • Southern California Edison
  • Sprint
  • St. Baldrick’s
  • Standard Pacific Homes
  • Stryker
  • Sudiksha Knowledge Solutions
  • SunTrust Bank
  • 3M
  • Tapjoy
  • Tata Consultancy Services
  • The Association of International Photography Art Dealers (AIPAD)
  • The Kerry Gaynor Method
  • The Legal Aid Society
  • The Nature Conservancy
  • The New School
  • The Rockefeller Group
  • The University of the Arts
  • The Wall Street Journal
  • The Walt Disney Company
  • The Weather Channel
  • Time Inc.
  • TiVo
  • TouchTunes Playdium
  • Toys”R”Us
  • Transamerica
  • tru2way
  • TRW Automotive
  • Tugende
  • Turnaround
  • Tyco
  • typeF
  • U.S. General Services Administration
  • Union Bank
  • United Airlines Mileage Plus
  • United Health Group
  • United States Air Force
  • United States Golf Association
  • United States Mint
  • United States Tennis Association
  • United Talent Agency
  • United Technologies Corporation
  • USAA
  • Veridex
  • Verizon Wireless
  • Washington Federal
  • Xerox
  • Yahoo!
  • YMCA of the USA (the Y)

Our work wins

GE Transportation
Business Marketing Association Award of Excellence
2015 Internal Branding and Communication
CVS Health
The Communicator Awards
2015 Gold Award of Excellence — Connections, Magazine
CVS Health
The Communicator Awards
2015 Silver Award of Distinction — Corporate Identity Logo
CVS Health
The Communicator Awards
2015 Silver Award of Distinction — Integrated Branding Campaign
Monster
The Communicator Awards
2015 Silver Awards of Distinction — Corporate Identity Campaign
Navient
The Center for Plain Language
2015 ClearMark Award of Distinction — Transitional Comms
Humana
The Center for Plain Language
2015 ClearMark Award of Distinction — Member’s Guide
Rotary
Rebrand 100 Global Awards
Distinction
Rotary
The Communicator Awards
2014 Award of Excellence — Website Homepage
Rotary
The Communicator Awards
2014 Award of Excellence — Website Visual Appeal
Landmark Software
The Communicator Awards
2014 Award of Distinction — Website Visual Appeal
Avality
Communicator Awards
2014 Award of Distinction - Website Writing and Homepage
Shatterproof
REBRAND 100 Global Awards - Distinction
2014 Integrated Branding Program
HP
REBRAND 100 Global Awards
2014 Merit
HP
REBRAND 100 Global Award
2013 Merit
Aetna
REBRAND 100 Global Awards
2013 Merit
YMCA
International Design Awards
2013 Honorable Mention
NETGEAR
Global Ace Awards
2013 Brand Design and Corporate Identity System
CooperVision
International Design Award
2013 Honorable Mention
American Express
Creativity International Media & Interactive Awards
2013 Honorable Mention - American Express Careers website
Caesars Entertainment
WebAward
2012 Entertainment Standard of Excellence
SAP
REBRAND 100
2012 Notable Award

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