We are the simplicity company

Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential.

What we do

What’s your challenge?

Simplicity is timeless

Almost 50 years ago, Alan Siegel built Siegel+Gale on the premise that simple is smart. It’s a philosophy that guided the design of the iconic NBA logo, and it helped forever change how Americans pay taxes with the 1040EZ. To this day, our passion for simplicity inspires us to deliver work that’s unexpectedly fresh and remarkably clear.

Over time, we’ve proven what Alan has always known—that simplicity pays, and that organizations that embrace it reap the rewards: Employees innovate more. Customers pay more. Businesses thrive.

 

Simplicity has always been the answer.

Our clients have experienced what simplicity can do

Simplicity Pays

The Siegel+Gale Global Brand Simplicity Index is an annual survey of thousands of consumers worldwide, that reveals which brands provide the simplest experience. Each year, we learn something new, but the brand benefits of simplicity don't change. Simpler brands garner greater customer loyalty, foster innovation, and in the long run, increase revenue.

Click here to explore the results

Our work wins

Trunk Club
2016 Creativity Media & Interactive Design Awards
Silver - Consumer TV Ad
Trunk Club
2016 Creativity Media & Interactive Design Awards
Gold - Sales Film/Video
Becton-Dickinson Sustainability Annual Report
2016 Creativity Media & Interactive Design Awards
Silver - Digital/Online Annual Report
TEGNA
2016 Creativity Media & Interactive Design Awards
Silver - Consumer Website Designs
Bapco
2016 Transform Awards - MENA
Gold
GAM
2016 Transform Awards - EMEA
Bronze
CVS Health
2015 AIGA Award | Cased
Winner, Outstanding Case Study
CVS Health
2015 Transform Awards - North America
2015 Grand Prix / Best brand evolution - Gold / Changed Mission, Values, Positioning - Gold
GE Transportation
Business Marketing Association Award of Excellence
2015 Internal Branding and Communication
CVS Health
The Communicator Awards
2015 Gold Award of Distinction — Best Brand Development to Reflect a Changed Mission
CVS Health
The Communicator Awards
2015 Gold Award of Distinction — Best Brand Evolution
CVS Health
The Communicator Awards
2015 Silver Award of Distinction — Best Internal Communications for Connections Magazine
CVS Health
The Communicator Awards
2015 Silver Award of Distinction — Best Strategic/Creative Development
Monster
The Communicator Awards
2015 Silver Awards of Distinction — Corporate Identity Campaign
Navient
The Center for Plain Language
2015 ClearMark Award of Distinction — Transitional Comms
Humana
The Center for Plain Language
2015 ClearMark Award of Distinction — Member’s Guide
Rotary
Rebrand 100 Global Awards
Distinction
Rotary
The Communicator Awards
2014 Award of Excellence — Website Homepage
Rotary
The Communicator Awards
2014 Award of Excellence — Website Visual Appeal
Landmark Software
The Communicator Awards
2014 Award of Distinction — Website Visual Appeal
Avality
Communicator Awards
2014 Award of Distinction - Website Writing and Homepage
Shatterproof
REBRAND 100 Global Awards - Distinction
2014 Integrated Branding Program
HP
REBRAND 100 Global Awards
2014 Merit
HP
REBRAND 100 Global Award
2013 Merit
Aetna
REBRAND 100 Global Awards
2013 Merit
YMCA
International Design Awards
2013 Honorable Mention
NETGEAR
Global Ace Awards
2013 Brand Design and Corporate Identity System
CooperVision
International Design Award
2013 Honorable Mention
American Express
Creativity International Media & Interactive Awards
2013 Honorable Mention - American Express Careers website
Caesars Entertainment
WebAward
2012 Entertainment Standard of Excellence
SAP
REBRAND 100
2012 Notable Award
Blue Apron
Transform Awards - Best Packaging Design
Bronze
Hewlett Packard Enterprise
Transform Awards - Best Visual Identity in the TMT Sector
Bronze
Andrews
HOW International Awards - Corporate Identity
Merit Award
Stop TB
HOW International Awards - Corporate Identity
Merit Award
GAM
Transform Awards EMEA
Bronze
Bapco
Transform Awards – MENA
Gold
TEGNA
Creativity Media & Interactive Design Awards - Consumer Website Design
Silver
BD
Creativity Media & Interactive Design Awards - Digital/Online Annual Report
Silver
Trunk Club
Creativity Media & Interactive Design Awards - Consumer TV Ad
Silver
Trunk Club
Creativity Media & Interactive Design Awards - Sales Film/Video
Gold

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