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M&A / Spin-off
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The storytelling power of brand architecture
Laina Meyerowitz
Whether you have one brand or twenty, architecture puts your portfolio to work telling your story, clarifying your focus and catalyzing growth.
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The five brand realities that make spin-offs so complex
Jason Cieslak
How one gesture stunned a stadium
Philip Davies
When words go wrong
Michelle Duda
Brand it like Beckham
Sadie Dyer + Matt Gibbs
How brands showed up at Super Bowl LX
Siegel+Gale
Weaving a new thread for Craft Contemporary
Donald Trump’s war on ‘woke’ splits the fortunes of US brands
The biggest brand trends coming in 2026
The future isn’t what it used to be
The innovator’s dilemma
Patrick Kampff
A new urgency for simplicity in today’s world
Dory Ellis Garfinkle
Reality Check: The real value of AI for branding
Branding in an era of complexity: Insights from Howard Belk
When workshops work
Sadie Dyer
Rebranding into the unknown
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