S+G Blog
Why Brand Counts
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
Margaret Molloy
March 2020
S+G Blog
Why Brand Counts
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
Margaret Molloy
March 2020
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
June 2019
S+G Blog
Preparing Japan’s brands to seize the Olympic moment—and beyond
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
June 2019
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
S+G Blog
Wyndham Destinations unveils new timeshare club branding
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ two largest timeshare products bring each brand to life in a way that not only highlights its distinctiveness but also stands out compared to other … Continued
Siegel+Gale
June 2019
The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.
Katie Conway
May 2019
S+G Blog
In pursuit of simplicity: solving the problem of process in the health insurance industry
The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.
Katie Conway
May 2019
Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.
Siegel+Gale
May 2019
S+G Blog
Snapchat 2019: Why simplicity is the way forward for the social media platform
Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.
Siegel+Gale
May 2019
When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.
Siegel+Gale
May 2019
S+G Blog
The C-Suite: Interview with Leesa Wytock, Group Director of Experience
When it comes to experiences, less is more. Instead of being everywhere all the time, brands that start thinking about behaviors they want people to adopt will be more targeted, useful, and streamlined. Consequently, they may have less interaction with their customers, but potentially, more powerful interactions.
Siegel+Gale
May 2019
Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.
Katie Conway
April 2019
S+G Blog
Does United Airlines’ livery revamp matter?
Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.
Katie Conway
April 2019
Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.
Siegel+Gale
November 2019
S+G Blog
Brand study points to positive signs for banks
Will financial institutions follow the route of taxi cabs, hotel chains and Blockbuster? New research reveals that the future of finance may not be so dire. For the 2018-2019 World’s Simplest Brands study, Siegel+Gale surveyed 15,000 people across nine countries to evaluate brands and industries on their perceived simplicity. Findings indicate growth in the banking sector—in global rankings, it climbs to the number 15 position; in the United States, it rates as the ninth simplest industry.
Siegel+Gale
November 2019
Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.
Siegel+Gale
March 2019
S+G Blog
Simplicity is the new premium for travel and hospitality
Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.
Siegel+Gale
March 2019
The gravity-defying success of cryptocurrency made traditional commentators look stolid and foolish... Now they’re taking a great deal of satisfaction from watching the belle of the ball squirming in the mud.
Siegel+Gale
January 2019
S+G Blog
Cryptocurrency: Life after the Apocalypse
The gravity-defying success of cryptocurrency made traditional commentators look stolid and foolish... Now they’re taking a great deal of satisfaction from watching the belle of the ball squirming in the mud.
Siegel+Gale
January 2019