Our brand naming team reflects on why some of our favorite brand names happen to be entirely fictitious—from Looney Tunes' "Acme Corporation" to "Massive Dynamic" from Fox's Fringe.
Siegel+Gale
August 2019
S+G Blog
Brand naming: Eight great fake company names
Our brand naming team reflects on why some of our favorite brand names happen to be entirely fictitious—from Looney Tunes' "Acme Corporation" to "Massive Dynamic" from Fox's Fringe.
Siegel+Gale
August 2019
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Blake Bäkken, Creative Director and Matt Hansen, Designer about our recent work for CalAnimals. The California Animal Welfare Association (“CalAnimals”) formed in 2018 through a merger between California’s two statewide animal-welfare associations: California Animal Control Directors … Continued
Matt Hansen
August 2019
S+G Blog
CalAnimals: Rebranding a top dog in animal welfare
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Blake Bäkken, Creative Director and Matt Hansen, Designer about our recent work for CalAnimals. The California Animal Welfare Association (“CalAnimals”) formed in 2018 through a merger between California’s two statewide animal-welfare associations: California Animal Control Directors … Continued
Matt Hansen
August 2019
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
S+G Blog
The brand psychology of the metal card
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
From improving a resume to gaining real-world job experience, interning is a vital stepping stone in every career. In fact, research reveals a clear connection between internship experience and job prospects. However, great work experience doesn’t just happen–it takes nurturing and time from managers and peers. We were thrilled to once again host an ambitious group … Continued
Siegel+Gale
August 2019
S+G Blog
How I spent my summer vacation: 2019 Intern edition
From improving a resume to gaining real-world job experience, interning is a vital stepping stone in every career. In fact, research reveals a clear connection between internship experience and job prospects. However, great work experience doesn’t just happen–it takes nurturing and time from managers and peers. We were thrilled to once again host an ambitious group … Continued
Siegel+Gale
August 2019
S+G Blog
Elevating the future of Cloudreach
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Nick Miller, Senior Strategy Director, Deva Corriveau, Design Director, and James Barnes, Associate Director, Experience Design about our work with global cloud-native solutions provider Cloudreach. For more information about the branding partnership, read our press release. What was … Continued
Siegel+Gale
August 2019
S+G Blog
Elevating the future of Cloudreach
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with Nick Miller, Senior Strategy Director, Deva Corriveau, Design Director, and James Barnes, Associate Director, Experience Design about our work with global cloud-native solutions provider Cloudreach. For more information about the branding partnership, read our press release. What was … Continued
Siegel+Gale
August 2019
This article originally appeared on The Marketing Society. All too often we get stuck at our desks. Looking through the same books and websites for inspiration. It doesn’t take long before your creative work starts to look just like the creative work you generated for your previous project. Why wouldn’t it? You’re pulling from the … Continued
Aaron Hall
July 2019
S+G Blog
The Field Trip: Get your creative juices flowing with one easy step
This article originally appeared on The Marketing Society. All too often we get stuck at our desks. Looking through the same books and websites for inspiration. It doesn’t take long before your creative work starts to look just like the creative work you generated for your previous project. Why wouldn’t it? You’re pulling from the … Continued
Aaron Hall
July 2019
Business at our San Francisco office has been growing briskly over the last year, and our design team has been welcoming new members to keep pace with the work. They’ve been doing a stellar job, both exceeding client goals and exemplifying Siegel+Gale’s core values as a progressive, smart, deeply-caring, and closely-knit organization. Inspired by this … Continued
Siegel+Gale
July 2019
S+G Blog
Bringing an in-house creative exercise into step with SF Pride
Business at our San Francisco office has been growing briskly over the last year, and our design team has been welcoming new members to keep pace with the work. They’ve been doing a stellar job, both exceeding client goals and exemplifying Siegel+Gale’s core values as a progressive, smart, deeply-caring, and closely-knit organization. Inspired by this … Continued
Siegel+Gale
July 2019
S+G Blog
Pride and belonging
Viewed through the prism of marketing, the LGBTQ market is both compelling and nuanced. While it’s the fastest-growing demographic in the US—with 13 percent of Americans identifying as LGBTQ—the opportunity facing brands is how to reflect the tastes and attitude of this audience in a way that feels authentic. With an estimated $1 trillion buying power, not surprisingly more and more brands are targeting LGBTQ consumers.
Margaret Molloy
July 2019
S+G Blog
Pride and belonging
Viewed through the prism of marketing, the LGBTQ market is both compelling and nuanced. While it’s the fastest-growing demographic in the US—with 13 percent of Americans identifying as LGBTQ—the opportunity facing brands is how to reflect the tastes and attitude of this audience in a way that feels authentic. With an estimated $1 trillion buying power, not surprisingly more and more brands are targeting LGBTQ consumers.
Margaret Molloy
July 2019
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.
Siegel+Gale
July 2019
S+G Blog
Here’s why truth in brand storytelling matters
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.
Siegel+Gale
July 2019
S+G Blog
Why Brand Counts
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
Margaret Molloy
March 2020
S+G Blog
Why Brand Counts
Margaret Molloy, global CMO and head of Business Development, compiles top stories on brand valuation that speak to how brand drives value.
Margaret Molloy
March 2020