We do naming differently.

We find names you’d never expect in places you’d never think to look. Driven by curiosity and guided by clarity, we believe the smartest solutions are simple and fresh.

We’ve tackled major business challenges, launched revolutionary offers, and seen everything and everywhere in-between. In New York, London, San Francisco, or Shanghai, you’ll find a creative spirit and voice of reason when you need it most. We are a tight-knit team with high standards, ready to meet hard deadlines.

Our names do more than make people take notice. They take people to new places.


  • Alphabet

  • Honeywell

  • PWC

  • Russ Reid/Grizzard

  • AMD

  • SAP

  • Vencore

  • CIII

  • D3

  • xAD

  • CSC + HPE

  • Google

  • HPE

  • Aspen and Alder

  • Gannett

Systems and guidelines

Our people


Ignore the inevitable hue and cry - RBS' rebrand plans make good business sense PR Week – Christian Turner – October 12, 2018

Fine art behind coming up with UAE’s brand names The National - October 12, 2015

10 Tips For Taking On Any Naming Assignment Entrepreneur, Christian Turner - November 2, 2015

Five minutes with Christian Turner Transform magazine, October 20, 2017

What Will Be the Next Royal Baby Name? It’s Complicated. Vogue, Christian Turner – February 2, 2018

Hold the Donuts, Says Newly Named Dunkin’ The New York Times – David Srere, September 25, 2018

What we do

Product naming, company naming, brand naming, naming strategy, nomenclature, name validation

How we can help

Launching a new company, product or service?
Ran out of words?
Undergoing a brand merger, acquisition or spinoff?
Want to speak to broader audiences?
No process, going in circles?
Name(s) becoming irrelevant?
Simplifying and clarifying your product portfolio?
Can’t get a trademark?
Don’t know where to start/end?
Trying to describe something that didn’t exist before?
Getting control of your product names?
No consensus?
APAC naming?

You are not alone.

Let's talk about

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