Ideas for what’s next

Insights

Transforming Cotality: building a brand for the future

Siegel+Gale

How a unified vision and partnership with Siegel+Gale helped Cotality unlock its full potential.

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News

Cannes conversations with Philip Davies: The beauty of simplicity

Philip Davies

News

Changemaker Series: Gretchen Huestis

Gretchen Huestis

Insights

Transforming Cotality: building a brand for the future

Siegel+Gale

Events

Dare to Simplify: transforming for Wall Street and beyond

Dory Ellis Garfinkle

AI

Humans vs. robots: battleground website Pt. 2

Siegel + Gale

AI

Humans vs. robots: battleground website Pt. 1

Siegel+Gale

M&A / Spin-off

Producing Solventum brand assets together

Siegel+Gale

Insights

My first year as CMO at Siegel+Gale: advice for “new” leadership

Dory Ellis Garfinkle

Insights

Naming in 2025 is tricky. Here are 8 fake company names we love.

Michelle Duda

M&A / Spin-off

Solventum Brand Central. One simple hub. Brand clarity—everywhere

Siegel+Gale

Insights

Marketing in 2025: the trends that will define our future

Philip Davies

Insights

How should simple sound to you?

Chad Thomas

Insights

Five business benefits of simplifying your brand architecture

Dory Ellis Garfinkle

News

The rise and remit of the Chief Brand Officer

Thom Wyatt

Insights

4 questions on brand valuation with Siegel+Gale Research Director, Brian Rafferty

Brian Rafferty

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