Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.
Jason Cieslak, President, Pacific Rim, takes a critical stance on Uber’s rebrand.
Global brand strategy, design and experience firm Siegel+Gale (www.siegelgale.com) today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.
This week we were featured in Forbes, Brand Republic and Creative Bloq.
In this final CMO interview from our initial Simplifiers conversation series, Margaret Molloy talks to Tony Hsieh, CEO of Zappos.
We talk with digital designer Sierra Siemer about the state of branded digital, what trends she’s seeing right now in digital, and how simplicity is at the core of great digital brand experiences.
In this episode of Brand Matters, we speak to Clive Rohald, Executive creative director, EMEA, about how the fundamental reasons behind a rebrand have changed over the years.
While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.
This week we were featured in Inc. Magazine and Business2Community.
Margaret Molloy continues her conversations with top CMOs – this time, Kevin Krone, CMO of Southwest Airlines, on how he conquers complexity for employees and customers.
Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about how to measure and build employee engagement, internal brand alignment, and why it is so important to find Brand Champions within an organization.