Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.
Recently, our director of digital experience, Leesa Wytock, spoke with CX-perience about how to acquire, retain and monetize users in the crowded CX market.
This week we were featured in Logo Designer, Oil and Gas Investor and Marketing Week.
Global brand strategy, design and experience firm Siegel+Gale today announced the launch of its new Business Analytics and Insights services, focused on giving clients richer and more rigorous data, insights and business intelligence tools for brand management.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Lori Almeida, chief talent officer, about what she looks for when evaluating design talent.
A few of our smartest people and some of our best work were recently featured in Forbes, Digiday and The Drum.
In response to the recent controversy over the “bathroom bill” legislation in the US, Siegel+Gale designers redesigned the current gender-binary bathroom icons (the outline of a man and skirted woman) to make them gender neutral.
Global brand strategy, design and experience firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for Andrews Property Group
Our definition of ‘connected car’ continues to morph, shift and expand. And carmakers have had very little to do with this change. Geraint Jones discusses how automotive brands need to rethink their brand experience in the face of high customer experience expectations.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Courtney Canale, associate director of digital experience, about how to ensure digital platforms deliver on a brand’s promise.
The role of B2B CMOs is rapidly changing as marketers increasingly gain influence and directly drive sales. Kimberly Whitler of Forbes interviews Margaret Molloy, Global CMO and Head of Business Development, about the increasing influence of B2B Marketers and the changing landscape for B2B.