Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.
This week we were featured in The Drum and Hardware Retailing.
Recently, we spoke with Gabriele Zamora, associate strategist, about how to employ “non-words” and coinages, aligning names with product categories, and why simplicity matters more than ever.
This week we were featured in Forbes, Media Post and Brand New.
Recently, we spoke with Nancy Hansell, strategy director, about how the media landscape is changing and how media brands must now reconfigure themselves to take on these new challenges of changing audiences, morphing category distinctions, and the war on for attention and time.
In this episode of Brand Matters, we speak to Rana Brightman, strategy director, about the benefits of a clear brand purpose and how it can activate employees across an organization.
Siegel+Gale designers and practitioners redesign and reimagine a simpler, more human IRS on Tax Day 2016.
Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what’s next for the brand.
Where does employer brand culture come from, how do you measure it and how do you shape it? Ben Osborne breaks it down.
Recently, we spoke with May Shek, strategist, about how the hospitality industry is changing and how hospitality brands must change with it, and what the opportunities these brands have to learn from disrupters like AirBnB as well as their peers who are innovating around customer experience in the space.