Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD).
Startup founders and their companies don’t always stay a packaged deal. But when brand trust is diminishing, and the founder’s fingers are pried from the steering wheel, how can it recover? Without the visionary behind the brand, will Uber’s ability to innovate stall? Will Uber still be Uber? When a brand is at such a crossroads, what it comes down to is capable leadership.
Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. LogosNow sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express.
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here naming director Aaron Hall provides a simpler way to develop naming guidelines.
Birchbox, the start-up that redefined the beauty category, was in an increasingly crowded space. Its competition was rapidly expanding, and they needed to reach beyond their loyal customer—the young beauty enthusiast. Additionally, as they grew their market with BirchboxMan, they needed a revitalized and broadened visual identity. To this end, they engaged Siegel+Gale.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, strategy analyst Perry Lowder interviews former strategy director Jeff Lapatine on what he’s observed about the evolution of the branding industry over the span of his five-decade career.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Evan Greene, CMO at The Recording Academy.
The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.
Great brand experiences come from a mission or purpose that employees and customers can relate to and, vitally, get behind.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with global director of naming Christian Turner about the trends he’s observed in the top 100 most popular baby names in the U.K in 2016, and the role gender neutrality plays in the names of the future.
This week, Siegel+Gale took our Future of Branding series to Dubai where we discussed the VUCA world we now find ourselves in, and what it means for brands and brand owners in the Middle East region, specifically.
SAP faced a central challenge: a longtime industry leader in improving their customers’ business performances, they also needed to be recognized for their innovative work in cloud solutions, machine learning, artificial intelligence, big data and blockchain. Introducing their expanding portfolio of technology offerings, SAP was now ready to fully own their innovative solutions. To this end, Siegel+Gale created a visual identity rooted in the idea of continuous movement and constant innovation.
BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. In this post, creative naming lead Jason Hall shares five steps for keeping names alive after the final presentation.
In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. From disruptive new entrants to innovative established companies, it is clear that the brands that are breaking through are led by simplifiers.