This week we were featured in Fox Business, Adweek and Huffington Post.
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. LogosNow sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
Have you ever received brand research findings that are so far off from your own thoughts and customer interactions, they seem to be for another company?
This week we were featured in Adweek, Pulse and The Irish Times.
For luxury brands, if digital still seems a little foreign, a little distant, that’s because it still is to some degree. Click through to read more from Duncan Hall on digital strategy for luxury brands.
Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, the largest non-profit public health organization in the U.S. devoted specifically to tobacco control.
Most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture. While the two approaches are similar, there are significant differences in both purpose and methodology
This week we were featured in Forbes, HOW Design and Brand New.
Everyone wants their brand to be the biggest and the best, but succeeding both locally and globally is harder than it seems. It’s complex. Especially in the Middle East where brands who are flourishing locally have been weak in making that all important connection with the global consumer.
In the spirit of back to school and to learn from each other as a community, Margaret Molloy invited top CMOs to share their best reads, and why these books made it to the top of their lists.