Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.
Most people know Game of Thrones not only as a series of fantasy novels or an award-winning television show, but as an entertainment brand. This post discusses how to think about brand in creative industries, and the importance of understanding how a title evolves into a brand.
It’s no secret that branding plays a critical role in the B2C marketplace. As consumers we are frequently swayed by our emotions and, thus, strongly influenced by branding.
This week we were featured in Forbes, The Drum and CMO Essentials.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Britt Bulla, senior director of strategy, about how brand differentiation has evolved towards a customer-centric strategy.
Did you crowdfund The DAO? It’s the one that uses the Ethereum blockchain.
In this SMPL Q&A we speak with Britt Bulla, senior director, strategy and Leesa Wytock, director, digital experience, about our engagement with Mizuho Americas.
Auckland Castle Trust today announced the appointment of AMV BBDO and Siegel+Gale to develop the brand identity and communications for Auckland Castle, one of Northern England’s most important historic buildings.
In this Q&A, we speak with Amanda Voss, creative director, about the evolution of brand visual identity within an increasingly digital world.