This week our experts were featured in: Act-On Blog, Chief Marketer, PrintMag.com, and more.
This week our experts were featured in: The Los Angeles Times, CMO.com, Luxury Daily, and more.
Its Amazon’s 20th birthday, and they’re having a flash sale—but Walmart is crashing their party with their own sale. Who will be the winner and loser of this showdown?
Why do cycling brands make poor heritage brands? Here’s Siegel Gale’s take on the huge brand development opportunity for bicycle brands to shape their brand story.
This week our experts were featured in: Fast Company, TIME, Fortune, Wall Street Journal, USA Today, Quartz, and more.
This week our experts were featured in: The Los Angeles Times, The Wall Street Journal, and more.
Just over two weeks ago, Apple unveiled its latest and greatest at their WWDC conference in Cupertino. Forever a brand that is affixed upon high in the mind of consumers, innovators, and entrepreneurs alike, it was a fairly quiet affair—this being an “off” year for product releases, the 2015 WWDC was focused chiefly on smaller, more “personal” developments at the company.
This week our experts were featured in: Co.Design, Design Week, HOWDesign, and more.
Here’s how one of Siegel+Gale’s brand communication strategists is waging war on corporate jargon.
LONDON, JUNE 17, 2015 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the completion of a refreshed brand platform and visual identity for Hiro (http://www.hiro.london). Hiro connects businesses with sporting heroes through engaging experiences, and it challenged Siegel+Gale to develop a robust strategy to lay the foundation for future growth. The brand needed a […]
Recently, I hosted a lunch in Chicago, convening marketing leaders for a roundtable discussion around “The Future of Branding.” The conversation was both broad and rich, with branding experts weighing in from Motorola, Optum, Sears, McDonalds, Hearst Magazines, Monitor Liability Managers and Transunion, to name a few. Each shared their experiences and insights on the changing marketing landscape.