Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.
Brand Britain has long been a debated subject, writes Rana Brightman, strategy director at Siegel+Gale. What does it mean to be British? What defines our national identity?
This week we were featured in LA Times, Adweek and Brand New.
In this Q&A, we speak with Billy Kingsland, group director of naming, about the intersection of brand naming and brand voice, and how they work together and separately to help define the brand.
This week we were featured in The Drum, CMO.com and Tenfold.
Strategist Simi Nijher weighs in on the value of Brand Britain in the wake of Brexit, and whether the “Made In ____” label even applies in this day and age.
At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity.
Geraint Jones shares 4 ways automotive industry brands can adapt swiftly to consumers’ needs and expectations as automotive brands and the market change.
Philip Davies, president, EMEA opines on how language in branding is not a passive component, but rather, one of the modes by which brands come alive.
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale’s new research methodology that can help business decision makers fully understand the tangible value of brand.