Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.
In recent years, we’ve witnessed the emergence of a number of high-growth companies with valuations of more than $1 billion. These companies all originated from the desire to not only revolutionize their industries by reducing friction and innovating on customer experience, but also by making their names synonymous with what a strong brand can and should be.
Intellectual property is a matter of opinion in Parks vs Park’s, writes naming strategist Alison Greenberg.
There are lots of ways to launch a new tech brand. But behind every brand launch is a brand name launch. And behind every brand name is a tricky tale of trademark timing, especially for a sector as dynamic as technology. So the potentially multibillion-dollar question is: when should a tech name be trademarked?
This week we were featured in Branding Magazine, Venture Beat and Myndset.
In this episode of Brand Matters, Zouheir Zoueihed, Client Relations Director, ME shares four points on how Middle Eastern brands can become more global.
Automotive brands need to rethink their brand experience: do they want to be car manufacturers or journey makers?
Emotional connection—how an individual feels when he or she comes in contact with a brand—plays a significant role in the purchase of many consumer products, but what about B2B brands?
This week we were featured in Entrepreneur, Communicate and The International Business Times.
We sat with Khalil Grell, associate strategist, on how brand authenticity can tie into a powerful branding strategy.
How do you convince someone that a brand is relevant when the landscape, which it needs to be relevant in, keeps changing and evolving? The good news is that the core components of relatable brands haven’t changed. Relevant brands today, like 100 years ago, are relatable, practical, and above all else, provide meaning in the lives of their audiences who matter most.