Russ Meyer, Siegel+Gale’s global strategy director, explains how compelling and simpler experiences bring customers closer to brands.

Creating a blueprint for delivering powerful brand experiences

Russ Meyer, Siegel+Gale’s global strategy director, explains how compelling and simpler experiences bring customers closer to brands.

Co-President, CEO and Chief Strategic Officer David Srere articulates Siegel+Gale's philosophy of brand development, and explains what it takes to bring elegantly simple, unexpectedly fresh brands to life.

Distilling the truth of an organization

Co-President, CEO and Chief Strategic Officer David Srere articulates Siegel+Gale's philosophy of brand development, and explains what it takes to bring elegantly simple, unexpectedly fresh brands to life.


Brand development

Building a world-class brand doesn't happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered creativity. The result is a brand strategy, story and experience that’s elegantly simple, unexpectedly fresh, and an asset that drives your business ahead.

Strategic platform

Great brand strategies are grounded in the truth of an organization—its legacy, unique capabilities and opportunities. We apply the science and art of brand development to build a strategic platform that uniquely captures who you are.

Brand architecture

Coherent brands are built to last. They optimize for today and plan for tomorrow. We help you build a coherent brand architecture to make the full breadth of your organization and your offerings clear and accessible, and to ensure your brand stays focused over time.

Brand alignment

Effective brand alignment turns every colleague into a brand evangelist. We help get your people pointed in the right direction and working toward a common goal.

Brand Voice™

There's a tone and style that's all your own—your organization's unmistakable character.  We call it Brand Voice, we invented it, and we can help you find your own.

Naming

A name is the gateway to your brand experience—helping to shape people's first impressions, associations and connections to what you do. We'll give you names that set you apart from your competition and truly stand for who you are.

Visual identity

First impressions matter—and a first impression is almost always visual. We design elegant identities and visual systems that illuminate, enhance and expand the core tenets of your brand.

Messaging strategy

Every organization has multiple audiences, internal and external. We help you systematically address each group's specific interests, and tell your story to the right people in the right way.

Retail environments

Your brand lives in the real world. When your customers encounter it in their daily lives, your environment affects their thoughts and emotions—which, in turn, influence their behavior.

We design intelligent, engaging environments that help customers understand where to look, what to do, how to complete transactions and where to get help. They understand what you stand for and what you do, and they immediately see how they can find, access, use, or buy your offerings to their best advantage.

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