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We deliver fresh insights for today’s global brands on topics of brand strategy, design, customer experience and plain language.

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A history of creativity: The Jack O’ Lantern

Siegel Gale | October 31, 2014

Just in time for Halloween, Steffanie Haase, Global Director of Creative Services, gives us a brief history of pumpkin carving. Read more

Orange: Not just a Halloween color

Siegel Gale | October 31, 2014

James Allen, a senior designer in our LA office, reflects on the color orange and how it relates to Halloween and beyond. Read more

What’s your brand’s signature touch?

Pia Denise de Malherbe | October 29, 2014

Brands that have a clear purpose win—we've championed that perspective for years at Siegel+Gale. But purpose, and the promise that comes with it, isn't always enough. Read more

Our new study answers the big questions on simplicity

Margaret Molloy | October 28, 2014

Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI. Read more

Setting the example of how NOT to activate your brand

Katie Conway | October 27, 2014

In a previous life, I worked as an account planner at an advertising agency. In order to get up to speed on a new client before going into development of the creative brief, I would read through all the client materials—product and brand research, past campaigns, target audience research, etc. It was during this process that I had my first experience with a certain piece of paper—the brand platform. At the time, it was one piece amongst many, so I took about a minute to read through, and moved on to the next report. Read more