We deliver fresh insights for today’s global brands on topics of brand strategy, design, customer experience and plain language.


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Are sustainable brands really sustainable?

Siegel Gale | March 30, 2015

In an age of customer churn, greater connectivity, and consumer activism, an important question to ask is are sustainable brands sustainable? Read more

Brand Experience: Key Takeaways from the CMO Summit Panel

Margaret Molloy | March 27, 2015

Our global chief marketing officer, Margaret Molloy, recaps the key takeaways from her panel at The CMO Club Summit, featuring: Maggie Chan Jones, CMO, SAP; Brett Gerstenblatt, Enterprise Creative Director, CVS Health; and Eric Asche, CMO, American Legacy Foundation. Read more

Simplifiers: Belle Fleur

Siegel Gale | March 26, 2015

In our second episode of Simplifiers, we talk with Meredith Waga-Perez, owner, proprietor, and creative director of Belle Fleur, a floral design and fragrance studio in New York City, about her passion for flowers and the beauty of simplicity. Read more

Congratulations to CVS Health on winning PR Week’s Healthcare Campaign of the Year

Siegel Gale | March 25, 2015

We’re thrilled to learn that our client CVS Health was just awarded the prestigious honor of being named PR Week’s Healthcare Campaign of the Year 2015. Read more

Branding “cool” at SXSW Interactive 2015

Jenna Green | March 23, 2015

Jenna Green, marketing manager, gives her final impressions from SXSW Interactive 2015. Read more