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February 17, 2012 by Jeff Lapatine

Could you trademark a color?

I recently came across an interesting trademark dispute that involves the rights to red soles on women’s shoes. Like many trademark law topics, this issue is not that simple. The shoe designer Christian Louboutin is known for his distinctive red glossy soles. He registered what is called a “color mark,” presumably giving him protection from others who try to sell similar shoes.

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February 16, 2012 by Angela Medina

Creating the right rhythm of communications across the customer journey

Simplicity in the healthcare industry is on life support. This is one of the findings from Siegel+Gale’s recently released 2011 Global Brand Simplicity Index, which articulates the across-the-board demand for simplicity in various industries. According to the survey, health insurance ranked 24th in a field of 25 industries. Complexity exacts a heavy toll in an industry challenged by escalating costs, strict regulation and an undifferentiated marketplace.

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February 15, 2012 by Sarah Negugogor

What happens when lawmakers try their hands at design

Financial disclosures have been a big concern since the mortgage and credit crisis began. Many claimed that lenders had taken advantage of consumers’ confusion about the loans or credit cards they were signing up for. So to protect consumers, Congress passed the Credit Card Act and the Dodd-Frank Act, which created the Consumer Financial Protection Bureau.

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February 14, 2012 by Christine Mauro

Post-game report: Super Bowl XLVI and social advertising

The first time the NY Giants won the Super Bowl, Mark Zuckerberg was just two years old. But this is 2012. Social media strategies are no longer a nice-to-have for brands. In order to stay relevant and be part of the conversations, companies must invest in their social media budgets, as evidenced by the frenzy created this year by brands electing to preview their Super Bowl ads online.

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February 14, 2012 by Alex Goldstein

What’s simplicity got to do with it?

Planning for Valentine’s Day isn’t really that difficult—call 1.800.FLOWERS, buy some luscious Godiva chocolates and find a Hallmark card that perfectly expresses your enduring love. In my humble opinion, Valentine’s Day is a breeze compared to the hard work of keeping romance alive. I’ve been married for 25 years, and I still need a refresher course every now and then—why else would my wife email me a link to a Cosmopolitan magazine article that offers 23 ways to “jump-start” her heart? Suffice to say that I figured it out on my own.

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