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We deliver fresh insights for today’s global brands on topics of brand strategy, design, customer experience and plain language.

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Common pitfalls in technology naming

Siegel Gale | December 18, 2014

Aaron Hall, Associate Director of Naming, weighs in on the most common mistakes tech companies make when naming and introducing new products or services. Read more

Brand Matters: Why is it critical to take a digital first approach to branding?

Max Gardner | December 12, 2014

We sit down with Thomas Mueller, Chief Experience Officer and ask him why it is so critical for a brand to now be digital first. Read more

3 ways to keep your brand relevant

Alyson Schonholz | December 10, 2014

Alyson Schonholz, group director of strategy & insights, identifies 3 necessary parts of keeping a brand relevant. Read more

Trendspotting in the new media landscape

Zachary Dominitz | December 8, 2014

Zachary Dominitz, VP of Business Development, reflects on emerging trends across the new media landscape and offers some insightful analysis. Read more

Brand Matters: How does a global brand break into the China market?

Siegel Gale | December 5, 2014

This week on Brand Matters, we chat with Eric Lin, Executive Director, Pacific Rim, about what global brands need to do in order to successfully break into the China market. Read more