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SAG-AFTRA creating an identity after a historic merger: Reflections from our design director Mei Wing Chan

Siegel Gale | April 17, 2015

SAG-AFTRA was formed in 2012 by uniting two of America’s great labor unions – Screen Actors Guild and the American Federation of Television and Radio Artists – becoming the world’s most influential and recognized union for actors, broadcasters, and recording artists. Siegel+Gale partnered with SAG-AFTRA to create a brand identity to accurately and freshly represent the impact of this historic merger. The new brand story– SAG-AFTRA empowers and protect entertainment and media artists to enrich people’s lives – expresses the union’s commitment to empower its diverse and growing member base. Read more

Humana receives the ClearMark Award of Distinction (client)

Jessica Kirk | April 17, 2015

Siegel+Gale congratulates our client Humana, on its 2015 ClearMark Award of Distinction for their new Humana Member Guide, Let’s get started. Read more

Simplicity, the Ultimate Accelerator at TEDxNavesink

Molly Muldoon | April 16, 2015

On Saturday, our co-CEO and chief strategy officer, David Srere, delivered a talk on The Real Reason Simple is Smart at TEDxNavesink, in Monmouth University, Long Branch, New Jersey. Read more

Simplifiers: Jefferson Hayman

Siegel Gale | April 16, 2015

This week on Simplifiers, we sit down with Jefferson Hayman, a photographer who's work is defined by simplicity, and we talk to him about creation, how a more complex composition is not always the better composition, and why there's no substitute for hard work. Read more

#WBW: How Siegel+Gale helped simplify the process of paying taxes

Siegel Gale | April 15, 2015

For Way Back Wednesday, we look at our historic brand simplification work with the Internal Revenue Service, an engagement that's more than 30 years. Read more