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We deliver fresh insights for today’s global brands on topics of brand strategy, design, customer experience and plain language.

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Brand Matters: Why is brand purpose critical?

Siegel Gale | October 24, 2014

This week on Brand Matters we talk to Jason Cieslak, President, Pacific Rim, about why brand purpose is so critical—inside and out—in an organization, and how it can differ from other brand expressions. Read more

Siegel+Gale partners with social discovery incubator if(we), formerly known as Tagged Inc, on renaming project

Siegel Gale | October 16, 2014

Our naming team at Siegel+Gale are proud to announce our partnership with Tagged Inc, the social product incubator based in San Francisco, who rebranded as if(we). Today the company announced their rebranding initiative in the Wall Street Journal. Read more

Experience the #SoundOfPorsche: The perfect primer to the history of an iconic brand

Thomas Mueller | October 13, 2014

One of the most iconic sport cars, the original Porsche 911 made its public debut in 1963 at the Frankfurt Motor Show, replacing Porsche's first car the 356, and was based on sketches drawn by Ferdinand Porsche—the founder and namesake of the iconic luxury sportscar maker. Fast forward to September 2014, Porsche of Stuttgart hosted a marvelous pop-up brand experience in New York City's Meatpacking District. Read more

An open letter to University of Michigan’s Dave Brandon on the Michigan Brand

Jenna Green | October 10, 2014

Jenna Green, a U Michigan alum, takes on Dave Brandon's controversial choice in how he's decided to brand the athletics program at the school in an open letter. Read more

Masterclass in branding from Beyoncé

Ashley Reynolds | October 9, 2014

According to the “Twitterverse”, September 4th should be a national holiday. The birthday of the one and only Beyoncé Giselle Knowles-Carter made social media bow down - three of the top trending terms in the US during the day were being used by fans to send the singer love for her birthday. Read more