Learn from our thought leaders. Siegel+Gale's experts deliver fresh insights for today's global brands on the topics of brand strategy, design, customer experience and plain language.

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April 18, 2014

The Big Egg Hunt: Fabergé’s big brand experience

Surrounded by so much stimulation, it’s nearly impossible to capture the attention, let alone the imagination, of New Yorkers. One recent brand initiative, Fabergé’s Big Egg Hunt, has managed to cut through the clutter and resonate with scores of New Yorkers, including me.

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April 16, 2014

Remembering a giant: Wally Olins 1930 – 2014

We're saddened at Siegel+Gale by the passing of branding giant Wally Olins.

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April 16, 2014

My bird has a new beak: A designer’s take on the Twitter refresh

Hey everyone. Huge news. Twitter has recently announced a new design change.  And guess what? The Internet hates it.

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April 14, 2014

You Above All: JetBlue and the art of the brand promise

Recently, my husband and I booked our third annual pilgrimage to Las Vegas, where we’ll continue our tradition of sampling exotic cuisine, taking in a lively show and hitting the penny slots (hey, big spender!). This year, in addition to some delightful R&R, I’m giddy with joy at the prospect of flying across this great land of ours on JetBlue. Let me explain.

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April 11, 2014

ADC Festival 2014: A new take on a creative conference

I just returned from Miami's beautiful, classy, tacky, elegant, loud, colorful South Beach, where I went for this year's ADC Festival of Art + Craft in Advertising and Design. This was the second year that ADC hosted this festival—it featured a great lineup of workshops during the day, combined with award shows at night. Here’s a recap of the event from my perspective...

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