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The founder’s head
In what may have been the most unconventional field trip in Siegel+Gale’s 40-year history, about a dozen of us bussed down to Philadelphia to see the pouring of Alan Siegel’s bust.
“What is your favorite kind of brand naming assignment?”
This is often the second or third question that I field when I tell someone that I name things for a living. The coolest projects I’ve worked on are often for niche companies, products or services. These are not the assignments that always have the greatest impact or broadest appeal (I would call Apple an exception to this generalization), but they frequently yield the most interesting names.
This is Los Angeles?
More than 60 million travelers pass through Los Angeles International Airport every year, and the first thing they see—before the 16-lane freeways, palm-tree lined beaches, glistening city lights or a random celebrity—is (obviously) the airport terminal.
K.I.S.S. and make up
I decided the other night that I wasn’t going to move much. So there I was, sitting on my couch, lazily flicking through 600 channels in my cable universe. But none of them were airing anything I wanted to see. Then I reviewed what my DVR had recorded, which required a series of button clicks and some menu navigation that took longer than I’m willing to admit.
Mobile is dead, long live mobile
Remember when mobile meant “on the go”? Mobile use cases always involved going somewhere.
Contributors
Alan SiegelAlex Goldstein
Alex Kroll
Alyson Schonholz
Amy Meyer
Andreas Ruggie
Andrew Eisenman
Andrew Olson
Brian Pitre
Brian Rafferty
Cecilia Yu
Chad Cipoletti
Charlene Raytek
Christian Turner
Christina Lambrou
Christine Mauro
Dan Vasconcelos
Daniel Katz-Golden
David Crist
David Srere
Drew Heckathorn
Duncan Caruthers
Elspeth Ross
Emily Graves
Emmaclare Huntriss
Enshalla Anderson
Eric Lin
Frederic Boucher
Gail Nelson
Gloria Siegel
Hayley Berlent
Holly Shi
Howard Belk
Irene Etzkorn
James Endrst
Jason Cieslak
Jason Hall
Jeff Lapatine
Jennifer Eggers
Jessica Abell
Jessica Schafer
Jessica Sochol
Julie Polk
Kate Rigg
Kathleen Kindle
Katie Conway
Kristin Metcalfe
Lauren McDermott
Liana Dinghile
Lindsay McGaan
Ling Liu
Lisa Kane
Maria Boos
Markus Pesendorfer
Mary Quandt
Matt DuBeau
Matt Egan
Maud Meister
Max Hurford
McNeal Maddox
Megan Pluskis
Mei Wing Chan
Mike Bowen
Mike Funk
Mike Tyson
Miles Seiden
Nick Miller
Nikki Baboun
Nikolas Contis
Patrick McCabe
Peter Damon
Peter McCabe
Philip Davies
Rachel Bauer
Rana Brightman
Rolf Wulfsberg
Russ Meyer
Sarah Negugogor
Siegel Gale
Simon Frost
Steve Goewey
Thomas Mueller
Warren Wang
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