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We deliver fresh insights for today’s global brands on topics of brand strategy, design, customer experience and plain language.

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Taking a digital first approach to brand development: 3 key considerations

Robert Hegeman | May 21, 2015

As our world continues to embrace digital, brands don’t exist on paper; they live in digital experiences. We’ve already excelled past the need for just a website. For modern businesses, that’s a requirement. A digital first approach means much more than just that. Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. Read more

Can Jay-Z steer TIDAL Music to a successful digital streaming network?

Preanka Hai | May 20, 2015

The public launch of Tidal was a failure, however, several key decisions and a thoughtful brand strategy could steer a rebound for potential success. Read more

Living, loving or losing luxury

Nichola Seeley | May 18, 2015

The luxury sector can be contradictory. It is at once focused on the future and the past, on digital and traditional communications, on exclusivity and awareness on sustainability and on sales. Yet, it’s ultimately the brand that matters. In a roundtable discussion co-hosted with Siegel+Gale, luxury brand professionals share their thoughts and experiences. Brittany Golob reports on luxury’s changing communications Read more

Naming and digital customer experience

Alison Greenberg | May 15, 2015

When a digital customer makes the journey from search engines to the website homepage, names are often the first road marks along the way. Read more

Brand Matters: How do you build an effective customer experience practice?

Maria Boos | May 13, 2015

In this episode of Brand Matters, Maria Boos explains how to build an effective and long-lasting customer experience practice and capability. Read more