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We deliver fresh insights for today’s global brands on topics of brand strategy, design, customer experience and plain language.

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What’s your brand’s signature touch?

Pia Denise de Malherbe | October 29, 2014

Brands that have a clear purpose win—we've championed that perspective for years at Siegel+Gale. But purpose, and the promise that comes with it, isn't always enough. Read more

Our new study answers the big questions on simplicity

Margaret Molloy | October 28, 2014

Our Global CMO, Margaret Molloy, breaks down the 2014 GBSI. Read more

Setting the example of how NOT to activate your brand

Katie Conway | October 27, 2014

In a previous life, I worked as an account planner at an advertising agency. In order to get up to speed on a new client before going into development of the creative brief, I would read through all the client materials—product and brand research, past campaigns, target audience research, etc. It was during this process that I had my first experience with a certain piece of paper—the brand platform. At the time, it was one piece amongst many, so I took about a minute to read through, and moved on to the next report. Read more

Brand Matters: Why is brand purpose critical?

Siegel Gale | October 24, 2014

This week on Brand Matters we talk to Jason Cieslak, President, Pacific Rim, about why brand purpose is so critical—inside and out—in an organization, and how it can differ from other brand expressions. Read more

Trigger Fingers on the Pulse

Siegel Gale | October 23, 2014

Let’s face it: we all love topical opportunistic advertising. Brands that act quickly, getting messages out that respond to something in the news or top of mind for the general public is a tactic that has been employed with increasing frequency in our hyper-connected present. And truth be told, the public eats it up. When done well, it can be reflective of water cooler conversation, or the zeitgeist of a particular time or moment. Read more