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Brand Matters: What are the benefits of a strong verbal identity?

Siegel Gale | April 24, 2015

In the second of a two part conversation with Billy Kingsland, Senior Content Strategist, he outlines the benefits of a strong and clearly defined brand voice and verbal identity. Read more

Celebrate Earth Day with Clean Energy

Siegel Gale | April 22, 2015

In honor of Earth Day, we're showcasing our work with Clean Energy. Clean Energy fuels over 30,000 vehicles each day, and is the only producer of renewable natural gas (RNG) for vehicles. If that isn’t enough, it’s also the sole RNG provider that offers customized blends of natural gas and methane, helping companies meet their individual sustainability goals. Read more

Siegel+Gale partners with Gannett to name new Broadcast and Digital Company, TEGNA

Siegel Gale | April 21, 2015

Siegel+Gale is proud to announce that our new partner, global media and marketing solutions company Gannett has chosen TEGNA as the name for the new Broadcasting-Digital component of their business. Read more

SAG-AFTRA creating an identity after a historic merger: Reflections from our design director Mei Wing Chan

Siegel Gale | April 17, 2015

SAG-AFTRA was formed in 2012 by uniting two of America’s great labor unions – Screen Actors Guild and the American Federation of Television and Radio Artists – becoming the world’s most influential and recognized union for actors, broadcasters, and recording artists. Siegel+Gale partnered with SAG-AFTRA to create a brand identity to accurately and freshly represent the impact of this historic merger. The new brand story– SAG-AFTRA empowers and protect entertainment and media artists to enrich people’s lives – expresses the union’s commitment to empower its diverse and growing member base. Read more

Humana receives the ClearMark Award of Distinction (client)

Jessica Kirk | April 17, 2015

Siegel+Gale congratulates our client Humana, on its 2015 ClearMark Award of Distinction for their new Humana Member Guide, Let’s get started. Read more