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New font on the block: Siegel+Gale designers weigh-in on Apple’s new San Francisco typeset

Just over two weeks ago, Apple unveiled its latest and greatest at their WWDC conference in Cupertino. Forever a brand that is affixed upon high in the mind of consumers, innovators, and entrepreneurs alike, it was a fairly quiet affair—this being an “off” year for product releases, the 2015 WWDC was focused chiefly on smaller, more “personal” developments at the company. Read more

Slay the jargon!

Adrienne Michitsch | June 24, 2015

Here’s how one of Siegel+Gale’s brand communication strategists is waging war on corporate jargon. Read more

The future of branding roundtable: Recap + resources

Recently, I hosted a lunch in Chicago, convening marketing leaders for a roundtable discussion around “The Future of Branding.” The conversation was both broad and rich, with branding experts weighing in from Motorola, Optum, Sears, McDonalds, Hearst Magazines, Monitor Liability Managers and Transunion, to name a few. Each shared their experiences and insights on the changing marketing landscape. Read more

Brand Matters: How being useful can set your brand apart

Russ Meyer | June 12, 2015

In this episode of Brand Matters, Russ Meyer, global director of strategy and insights, breaks down the three elements of simplicity, and how being useful can help brands find newer and better ways to satisfy customers, build market equity, and keep people coming back for more. Read more

Congratulations to GE Transportation on their 2015 BMA Award

Siegel Gale | June 9, 2015

Congratulations to our client GE Transportation on winning the 2015 BMA Award of Excellence for Internal Branding and Communications. Read more