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We deliver fresh insights for today’s global brands on topics of brand strategy, design, customer experience and plain language.

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Brand Naming: 8 great fake company names

Alison Greenberg, namer, reflects on why some of our favorite brand names happen to be entirely fictitious—from Looney Tunes' "Acme Corporation" to "Massive Dynamic" from Fox's Fringe. Read more

UK General Election Blog: A first look at the Labour Party

Siegel Gale | February 24, 2015

In this week's UK General Election Blog, team Labour tackles the need for a new identity for the venerable but besieged social democrats. Read more

UK General Election Blog: A Leader to follow

Philip Davies | February 20, 2015

Philip Davies, President of Siegel+Gale EMEA, tries to identify what it is that makes a leader a true leader, and why we follow leaders because of those characteristics and qualities. Read more

Siegel+Gale gives their spin on the UK General Election

Philip Davies | February 19, 2015

S+G UK starts off election season with an overview of how the lens of simplicity can be applied to UK politics to make things simpler, easier, and more attractive to voters. Read more

Brand Perception Research: Why we need shades of gray

David Pulaski | February 18, 2015

David Pulaski, Research Director in our LA office, talks research, specifically, all the many—50?—shades of grey that research aims to understand and reveal. Read more