I like beer and I name things for a living. In other words, I drink… therefore I name, but it’s more like the opposite. I even have a Facebook group called Drinking Buddies, where we discuss craft beer. I can’t help viewing this world through a naming lens and noticing where brands end up stumbling home.
When it comes to naming, everyone assumes the challenge is “thinking of a good name” but the bigger issue is navigating the entire process, from creative development to launch. Whether you’re a one-person brewery or a major CPG brand, below are three simple tips for navigating the tricky naming process:
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