August 08, 2013 by Chad Cipoletti

What if I told you that brands could learn everything they need to know about storytelling by watching ESPN? 

ESPN’s award-winning 30 for 30 documentary series celebrated the network’s 30th anniversary with 30 films that detailed “the issues, trends, athletes, teams, rivalries, games and events that transformed the sports landscape from 1979 to 2009.”

It’s interesting that people are so wrapped up on what Apple is calling the new, third-generation iPad—“iPad,” with no number. Even though Steve Jobs is no longer around to launch Apple’s products with the ease, grace and simplicity he was known and loved for, each product is still a shining breakthrough. With the new iPad, it’s the dramatically improved display screen and data speed over cellular networks. So why all the fuss about the name—or lack thereof?It’s interesting that people are so wrapped up on what Apple is calling the new, third-generation iPad—“iPad,” with no number. Even though Steve Jobs is no longer around to launch Apple’s products with the ease, grace and simplicity he was known and loved for, each product is still a shining breakthrough. With the new iPad, it’s the dramatically improved display screen and data speed over cellular networks. So why all the fuss about the name—or lack thereIt’s interesting that people are so wrapped up on what Apple is calling the new, third-generation iPad—“iPad,” with no number. Even though Steve Jobs is no longer around to launch Apple’s products with the ease, grace and simplicity he was known and loved for, each product is still a shining breakthrough. With the new iPad, it’s the dramatically improved display screen and data speed over cellular networks. So why all the fuss about the name—or lack thereof?It’s interesting that people are so wrapped up on what Apple is calling the new, third-generation iPad—“iPad,” with no number. Even though Steve Jobs is no longer around to launch Apple’s products with the ease, grace and simplicity he was known and loved for, each product is still a shining breakthrough. With the new iPad, it’s the dramatically improved display screen and data speed over cellular networks. So why all the fuss about the name—or lack thereof?I recently came across an interesting trademark dispute that involves the rights to red soles on women’s shoes. Like many trademark law topics, this issue is not that simple. The shoe designer Christian Louboutin is known for his distinctive red glossy soles. He registered what is called a “color mark,” presumably giving him protection from others who try to sell similar shoes. I recently came across an interesting trademark dispute that involves the rights to red soles on women's shoes. Like many trademark law topics, this issue is not that simple.

 

The shoe designer Christian Louboutin is known for his distinctive red glossy soles. He registered what is called a "color mark," presumably giving him protection from others who try to sell similar shoes.

The speed of change and innovation among devices and platforms is quickly making brands consider new options in how they present their content and services. Devices (smartphones, tablets, e-readers) and platforms (content, collaboration, social media) continue to diverge rapidly. However, there is also an increasing necessity for services and experiences to converge more decisively. Formerly an aspiration or distant vision, this new experience is a reality that is part of our daily lives.I wentThe stalled economy has derailed the career plans of many 20-somethings who are out of work or underemployed. That’s hard enough, but this generation has been tagged as undesirable workers by some managers who claim that they are self-absorbed, have short attention spans and are hard to manage.

 

I think this is undeserved. Pairing the ability to multitask and harness digital technology, millennials dream big, and that’s a good thing. At Siegel+Gale, we have high expectations, too. When these stars of the future join our team, it’s up to us to manage them to reach their full potential. What I've learned about effective leadership over the years applies to millennials in the same way it does to members of other generations.

The stalled economy has derailed the career plans of many 20-somethings who are out of work or underemployed. That’s hard enough, but this generation has been tagged as undesirable workers by some managers who claim that they are self-absorbed, have short attention spans and are hard to manage.

 

I think this is undeserved. Pairing the ability to multitask and harness digital technology, millennials dream big, and that’s a good thing. At Siegel+Gale, we have high expectations, too. When these stars of the future join our team, it’s up to us to manage them to reach their full potential. What I've learned about effective leadership over the years applies to millennials in the same way it does to members of other generations.

It's the issue that has everyone in the UK talking—from influential customer groups such as Consumer Focus and Which? to Rosie Murray-West of The Telegraph, whose opinion piece on her laughable £1700 EDF three-month energy bill (it was revised to £341 after she confronted the company) reinforced the furor surrounding the 'complex and unfair' bills delivered by the 'big six' energy companies.

The stalled economy has derailed the career plans of many 20-somethings who are out of work or underemployed. That’s hard enough, but this generation has been tagged as undesirable workers by some managers who claim that they are self-absorbed, have short attention spans and are hard to manage.

 

I think this is undeserved. Pairing the ability to multitask and harness digital technology, millennials dream big, and that’s a good thing. At Siegel+Gale, we have high expectations, too. When these stars of the future join our team, it’s up to us to manage them to reach their full potential. What I've learned about effective leadership over the years applies to millennials in the same way it does to members of other generations.

The stalled economy has derailed the career plans of many 20-somethings who are out of work or underemployed. That’s hard enough, but this generation has been tagged as undesirable workers by some managers who claim that they are self-absorbed, have short attention spans and are hard to manage.

I think this is undeserved. Pairing the ability to multitask and harness digital technology, millennials dream big, and that’s a good thing. At Siegel+Gale, we have high expectations, too. When these stars of the future join our team, it’s up to us to manage them to reach their full potential. What I've learned about effective leadership over the years applies to millennials in the same way it does to members of other generations.


Read the blog now

Featured blog

April 18, 2014

The Big Egg Hunt: Fabergé’s big brand experience

Surrounded by so much stimulation, it’s nearly impossible to capture the attention, let alone the imagination, of New Yorkers. One recent brand initiative, Fabergé’s Big Egg Hunt, has managed to cut through the clutter and resonate with scores of New Yorkers, including me.

Read more

0 comment(s)

Read all blogs

Featured white paper

March 26, 2014

Which brands will triumph in 2014

Though the definition is often hotly debated, most can agree that brand experience means ensuring you walk the talk. It’s that moment of truth when a customer has the right experience with your brand in the right channel, at the right time. It’s when the brand delivers on its promise. Here are six behaviors that will characterize winning brands in 2014.

0 comment(s)

See all white papers

Featured event

December 5, 2013

Shatterproof: Rise Above Addiction

10 colleagues from Siegel+Gale will participate in a once-in-a-lifetime opportunity, rappelling down the side of one of San Jose’s tallest buildings. This fundraising event for our client, Shatterproof, is designed to share Shatterproof's message on helping individuals #RiseAboveAddiction.  

Read more

0 comment(s)

See all events

Subscribe to newsletter

Upcoming events