What if I told you that brands could learn everything they need to know about storytelling by watching ESPN?
ESPN’s award-winning 30 for 30 documentary series celebrated the network’s 30th anniversary with 30 films that detailed “the issues, trends, athletes, teams, rivalries, games and events that transformed the sports landscape from 1979 to 2009.”
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Our brand blog comprises the thought leadership of the whole Siegel+Gale team. We publish fresh insights on the marketing industry and original perspectives on how brands can and should adapt to constantly evolving consumers and audiences.
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A new year calls for a fresh start—it presents an opportunity for CEOs like you to evaluate your brands, and reinvigorate how they are differentiated. Per usual, social media channels are cluttered with advice for 2014, and full of jargon and the latest marketing trends and buzzwords. But the most effective, time-tested approach to true brand differentiation is actually simple—and if you follow it, you will position your company for years of success. It requires that you do three things.