Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
News
Beyond algorithms: why vision demands originals
Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
Whether it’s American Eagle Outfitters or Cracker Barrel, it seems like lately, there's a new uproar surrounding a company branding decision. Our Strategy Director, Sadie Dyer, shares her perspective with Business Insider on why these reactions reflect the current climate.
Siegel+Gale
September 2025
News
From chemtrails to Cracker Barrel
Whether it’s American Eagle Outfitters or Cracker Barrel, it seems like lately, there's a new uproar surrounding a company branding decision. Our Strategy Director, Sadie Dyer, shares her perspective with Business Insider on why these reactions reflect the current climate.
Siegel+Gale
September 2025
As vice president of the Design jury at The Drum Awards Festival, Phillip Davies explains why simplicity builds trust, why persuasion still matters and how brands can avoid drowning in complexity.
Siegel+Gale
September 2025
News
Siegel+Gale’s Philip Davies makes the case for simplicity
As vice president of the Design jury at The Drum Awards Festival, Phillip Davies explains why simplicity builds trust, why persuasion still matters and how brands can avoid drowning in complexity.
Siegel+Gale
September 2025
Philip Davies, President, EMEA, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a brand.
Philip Davies
News
Cannes conversations with Philip Davies: The beauty of simplicity
Philip Davies, President, EMEA, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a brand.
Philip Davies
Group Director, Brand-led Change, Gretchen Huestis, talks about the power of emotional connection, the value of experimentation and how DJing helps her find inspiration and clarity.
Gretchen Huestis
News
Changemaker Series: Gretchen Huestis
Group Director, Brand-led Change, Gretchen Huestis, talks about the power of emotional connection, the value of experimentation and how DJing helps her find inspiration and clarity.
Gretchen Huestis
Today, the enterprise technology market is being reshaped by the rapid evolution of cloud, networking, and AI.
Siegel+Gale
June 2025
News
HPE: powering the future of enterprise technology
Today, the enterprise technology market is being reshaped by the rapid evolution of cloud, networking, and AI.
Siegel+Gale
June 2025
Marketing a brand is one job; nurturing it is a different skillset
Siegel+Gale
April 2025
News
The rise and remit of the Chief Brand Officer
Marketing a brand is one job; nurturing it is a different skillset
Siegel+Gale
April 2025
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
Press Room
Connect and protect: how to create effective masterbrand strategies
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk
Siegel+Gale
April 2025
Press Room
The Subtext interview: Pat Attenasio
For Pat Attenasio, Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
Press Room
The Subtext interview: Pat Attenasio
For Pat Attenasio, Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and collaboration that flows naturally.
Pat Attenasio
April 2025
A London pop-up celebrating IKEA’s blue bag demonstrates how everyday items can take on new status – in the right hands.
Patrick Kampff
March 2025
News
A masterclass in celebrating a cultural icon
A London pop-up celebrating IKEA’s blue bag demonstrates how everyday items can take on new status – in the right hands.
Patrick Kampff
March 2025