Senior Strategist, Emma Lewis, shares four key considerations for pharma CMOs looking to successfully propel their brand forward.
Siegel+Gale
Insights
Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry
Senior Strategist, Emma Lewis, shares four key considerations for pharma CMOs looking to successfully propel their brand forward.
Siegel+Gale
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this second piece, they explore the financial industry...
Hope Schmalzried + Aaron Hall
October 2023
Insights
The role of brand in M&A: Financial Services
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology and financial services sectors. In this second piece, they explore the financial industry...
Hope Schmalzried + Aaron Hall
October 2023
Insights
Drag up your brand
What can brands learn from RuPaul’s Drag Race? Go behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.
Siegel+Gale
September 2023
Insights
Drag up your brand
What can brands learn from RuPaul’s Drag Race? Go behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.
Siegel+Gale
September 2023
As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.
Siegel+Gale
August 2023
Insights
5 ways to simplify your employee experience
As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.
Siegel+Gale
August 2023
In today's rapidly evolving market—a world riddled with complexity—simplicity has emerged as a driving force behind successful brand experiences. Head of Strategy, EMEA, Rishi Dhir, delves into the concept of brand experience and unveils why the best brand experiences have simplicity at their core.
Rishi Dhir
August 2023
Insights
How CMOs can simplify their brand’s experience
In today's rapidly evolving market—a world riddled with complexity—simplicity has emerged as a driving force behind successful brand experiences. Head of Strategy, EMEA, Rishi Dhir, delves into the concept of brand experience and unveils why the best brand experiences have simplicity at their core.
Rishi Dhir
August 2023
Insights
The role of brand in M&A: Energy
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, our branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology, and financial services sectors. First up, they explore the energy sector...
Hope Schmalzried + Aaron Hall
July 2023
Insights
The role of brand in M&A: Energy
More activity in the mergers and acquisitions (M&A) market creates more opportunity for brands to come together, reposition or rebrand all together. In this series, our branding experts investigate M&A growth and transaction data from 2019-2023 in the energy, healthcare, technology, and financial services sectors. First up, they explore the energy sector...
Hope Schmalzried + Aaron Hall
July 2023
Insights
Simplicity at work
Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...
Siegel+Gale
Insights
Simplicity at work
Without your people, your brand doesn’t exist. Employees are valuable, for they not only attract revenue and execute the primary functions of your company, but they are the backbone of your brand. Our Simplicity at work study shows only one out of four employees find their workplace truly simple...
Siegel+Gale
Insights
Bring the bold, banish the bland
With the arrival of spring comes the rebirth of life—and an awakening of brands from their blanding hibernation. Brands such as Burberry and Louisa Parris have debuted new identities, ushering in a renaissance of vibrancy. Let's explore the past, present and future of the blanding trend and offer three steps to banish the bland and to rejuvenate your brand.
Clinton Clarke
May 2023
Insights
Bring the bold, banish the bland
With the arrival of spring comes the rebirth of life—and an awakening of brands from their blanding hibernation. Brands such as Burberry and Louisa Parris have debuted new identities, ushering in a renaissance of vibrancy. Let's explore the past, present and future of the blanding trend and offer three steps to banish the bland and to rejuvenate your brand.
Clinton Clarke
May 2023
In our Unlocking Brand series, a CMO joins our branding experts to explore an exceptional brand-building case. In this installment, “Brand as a strategic business asset,” our Global CMO, Margaret Molloy, moderates a conversation between Melanie Marcus, CMO, Surescripts, and our Global Director of Business Analytics + Insights, Brian Rafferty.
Siegel+Gale
May 2023
Insights
Surescripts: brand as a strategic business asset
In our Unlocking Brand series, a CMO joins our branding experts to explore an exceptional brand-building case. In this installment, “Brand as a strategic business asset,” our Global CMO, Margaret Molloy, moderates a conversation between Melanie Marcus, CMO, Surescripts, and our Global Director of Business Analytics + Insights, Brian Rafferty.
Siegel+Gale
May 2023
Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.
Gretchen Huestis
April 2023
Insights
Times may be changing, but the promises you make to employees never should
Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.
Gretchen Huestis
April 2023