Insights
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
Insights
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
Some brands have it, others don’t. So, how do you build a brand that stands the test of time?
Siegel+Gale
July 2024
Insights
What can Chanel and the NBA teach us about the secret to brand longevity?
Some brands have it, others don’t. So, how do you build a brand that stands the test of time?
Siegel+Gale
July 2024
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Insights
What’s breaking the news? A fresh look at experience perceptions of the media industry
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Humanizing technology in financial services isn't just a gimmick; it's a strategic imperative for bridging the gap between the digital world and the human experience.
Patrick Kampff
May 2024
Insights
Bridging trust: humanizing technology in finance
Humanizing technology in financial services isn't just a gimmick; it's a strategic imperative for bridging the gap between the digital world and the human experience.
Patrick Kampff
May 2024
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
Insights
AI and brand management: how technology can keep creative output true to a brand’s identity
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
Insights
The role of brand in M&A: Technology
The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
Hope Schmalzried + Aaron Hall
May 2024
Insights
The role of brand in M&A: Technology
The mergers and acquisitions (M&A) market hit recordbreaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
Hope Schmalzried + Aaron Hall
May 2024
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
Insights
AI, brands and the importance of simplicity with Philip Davies
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
Insights
Digital innovation in hospitality
Senior Strategy Director, Patrick Kampff, examines how the hospitality sector has weathered the fallout of the pandemic years and used technology to win over some demographics.
Patrick Kampff
March 2024
Insights
Digital innovation in hospitality
Senior Strategy Director, Patrick Kampff, examines how the hospitality sector has weathered the fallout of the pandemic years and used technology to win over some demographics.
Patrick Kampff
March 2024
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?
Siegel+Gale
March 2024
Insights
How to pick a name for your AI startup
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?
Siegel+Gale
March 2024
How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.
Miranda Wolf
March 2024
Insights
How auto brands can transform the consumer experience
How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.
Miranda Wolf
March 2024