Sit in any brand strategy session right now, and you’ll hear a version of the same conversation: AI can help us do more with less, but it’s a threat to … Continued
Katie Conway
April 2026
Insights
AI won’t save your brand. Clarity will.
Sit in any brand strategy session right now, and you’ll hear a version of the same conversation: AI can help us do more with less, but it’s a threat to … Continued
Katie Conway
April 2026
Insights
Clarity is the last unfair advantage
If your brand cannot be understood clearly by an algorithm, it will not be chosen confidently by a human.
Patrick Kampff
April 2026
Insights
Clarity is the last unfair advantage
If your brand cannot be understood clearly by an algorithm, it will not be chosen confidently by a human.
Patrick Kampff
April 2026
93% of marketers are investing in AI. Only 25% are seeing results. Here's why: AI isn't a shortcut to strategy.
Siegel+Gale
March 2026
Insights
Reality Check: Building the new infrastructure of influence
93% of marketers are investing in AI. Only 25% are seeing results. Here's why: AI isn't a shortcut to strategy.
Siegel+Gale
March 2026
Most CMOs approach AI as a technology problem to solve but it's actually a brand strategy problem. And the brands that treat it that way will have a significant competitive advantage over those that don’t.
Jason Cieslak
March 2026
Insights
Stop building better tech. Build a better brand.
Most CMOs approach AI as a technology problem to solve but it's actually a brand strategy problem. And the brands that treat it that way will have a significant competitive advantage over those that don’t.
Jason Cieslak
March 2026
Philip Davies explains how, in complex environments like airports, simplicity comes not from removing information, but from designing systems that make the right signals instantly recognizable.
Philip Davies
March 2026
Insights
Can your brand pass the airport test?
Philip Davies explains how, in complex environments like airports, simplicity comes not from removing information, but from designing systems that make the right signals instantly recognizable.
Philip Davies
March 2026
For decades, Gen X has been treated like the Jan Brady of generations. Then AI showed up, and for a hot minute, it felt like we were about to become latchkey kids forever. But it turns out we’re not the ones getting replaced.
Pat Attenasio
April 2026
Insights
AI is the moment Gen X has been training for
For decades, Gen X has been treated like the Jan Brady of generations. Then AI showed up, and for a hot minute, it felt like we were about to become latchkey kids forever. But it turns out we’re not the ones getting replaced.
Pat Attenasio
April 2026
Spin-offs are some of the hardest brand work we do. Not because the mechanics are complicated when one company becomes two. But because spin-offs force you to build a brand identity from nothing.
Jason Cieslak
March 2026
Insights
The five brand realities that make spin-offs so complex
Spin-offs are some of the hardest brand work we do. Not because the mechanics are complicated when one company becomes two. But because spin-offs force you to build a brand identity from nothing.
Jason Cieslak
March 2026
Insights
How one gesture stunned a stadium
Philip Davies, President, EMEA, writes about a Congolese football supporter who became the unofficial poster boy for the Africa Cup of Nations. He explores what branding can learn from Michel Kuka Mboladinga’s iconic—and unconventional—actions.
Philip Davies
February 2026
Insights
How one gesture stunned a stadium
Philip Davies, President, EMEA, writes about a Congolese football supporter who became the unofficial poster boy for the Africa Cup of Nations. He explores what branding can learn from Michel Kuka Mboladinga’s iconic—and unconventional—actions.
Philip Davies
February 2026
Insights
When words go wrong
Closing the gap between intention and interpretation.
Michelle Duda
February 2026
Insights
When words go wrong
Closing the gap between intention and interpretation.
Michelle Duda
February 2026
Insights
Brand it like Beckham
For over two decades, Brand Beckham was singular. Unified. One name, one narrative, one strategy. But families grow. Children become adults with their own paths, their own visions, their own … Continued
Sadie Dyer + Matt Gibbs
February 2026
Insights
Brand it like Beckham
For over two decades, Brand Beckham was singular. Unified. One name, one narrative, one strategy. But families grow. Children become adults with their own paths, their own visions, their own … Continued
Sadie Dyer + Matt Gibbs
February 2026