The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.

Jason Cieslak

June 2019

Senior strategy director Katie Conway sat down with David Kaplan at kambr.media to share her thoughts about the purpose and pitfalls of United’s graphics move – and what impact, if any, the style changes will have on United’s employees and travelers.

Katie Conway

April 2019

Whether a necessary evil or a welcome pleasure, traveling could always be simpler and inevitably, richer in its reward. So many companies across travel, transport, and hospitality are ignoring the premium people are willing to pay for simplicity—a cool 20 percent more, to be exact.

Siegel+Gale

March 2019

Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.

Brian Rafferty

November 2018

The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a company’s existing brand architecture?

Siegel+Gale

April 2025

A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.

Molly Muldoon

November 2017